In a dynamic, competitive environment, the decision to enter the market should be timed to bahce the risks of premature entry against the missed opwrtunity of Late entry. Previous research has mainly focused on the strategic aspects of the enw-time decision. In this p a w we review . ~ ~. the literature and develop a set of propositions about the timing of new product entry. Then we empirically...

Purpose From an international retailing perspective, this empirical study aims to examine luxury fashion retailers' changing marketing strategies in China. Design/methodology/approach Using case studies of 14 retailers, qualitative data were collected via 31 semi-structured executive interviews. Findings Both standardised global and localised multinational found have initially been employed by ...

In recent years, technological advances and regulatory change have profoundly modified many Internetrelated supply and user services. In some cases, although entry barriers for new competitors have been lowered, established companies have been able to reap certain sources of first-mover advantages (FMAs) as a result of their early entry into the market. Here, non-market strategies can be used b...

We investigate the social desirability of free entry in the co-opetition model in which firms compete in a homogeneous product market while sharing common property resources that affect market size or consumers’ willingness to pay for products. We show that free entry leads to socially excessive or insufficient entry into the market in the case of non-commitment co-opetition, depending on the m...

Cellular has always relied on static deployments for providing wireless access. However, even the emerging fifthgeneration (5G) networks may face difficulty in supporting the increased traffic demand with rigid, fixed infrastructure without substantial over-provisioning. This is particularly true for spontaneous large-scale events that require service providers to augment capacity of their netw...

Are the costs of exporting to a market reduced if a firm has experience of exporting to a neighbouring market? If so, does this effect operate through reducing entry barriers or by increasing sales once the firm is operating in the market? This paper examines linkages between current export destinations and entry, sales and exit for new markets. We find that measures of exporting experience in ...

This paper aims to evaluate the impact of several indices of market structure including entry to barrier, economies of scale and concentration degree on 140 active industries using the digit. Accordingly, we apply three methods including cost disadvantages ratio ( ), Herfindahl–Hirschman concentration index ( ) and Comanor and Willson criterion in order to assess the economies of scale and usin...