The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Leading authors like Kotler present the organization as a value creation and delivery sequence. In its first phase, choosing the value, the strategis...

The article presents a new concept in integrated marketing information system. The concept is conformable to the possibilities of some new information and communication technologies, standards and protocols. The basic tasks of the Marketing Information System are contingent upon what the integrated system is made of. What is offered here is the integration of the data and the information system...

This paper describes the architecture of a system designed to mine home pages available on the web for marketing purposes. Today there are millions of home pages on the web. People post their likes and dislikes on their homepages. We argue that these web pages constitute a valuable source of information both to narrowly identify individuals as potential customers for particular products and as ...

We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to perform these functions. For clear violations of applicable rules, we find that outside specialists are most effective at excluding th...

The recent developments in information technology (IT) have enabled firms to employ personalized pricing. Should all firms employ personalized pricing even though the adaptation costs of such pricing strategies are not high? This paper theoretically demonstrates a situation in which all firms do not always employ personalized pricing even though the fixed costs to do so is zero. The model is ba...

The amount of research related to Internet marketing has grown rapidly since the dawn of the Internet Age. A review of the literature base will help identify the topics that have been explored as well as identify topics for further research. This research project collects, synthesizes, and analyses both the research strategies (i.e., methodologies) and content (e.g., topics, focus, categories) ...

The European Directive on Data Protection recognizes the right of data subjects to control the usage of their information. However, to date there are no data protection solutions that involve data subjects in the definition and enforcement of data protection policies. In this paper we present the foundation of a novel approach to personalized data protection in which users play a central role i...

Some digital business models may be so innovative that they overwhelm existing regulatory mechanisms, both legislation and historical jurisprudence, and require extension to or modification of antitrust law. Regulatory policies that were developed in response to 19th or 20th century antitrust concerns dealt principally with economies of scale leading to monopoly power, and may not be well suite...

While the aspiration for the IS discipline's bright future is a shared objective, there is a controversy about what are the fundamental challenges ahead let alone how to approach them. This panel addresses the question of what should we do to nurture a thriving IS discipline? Opinions regarding how to solidify the position of the IS discipline can be classified into five interrelated clusters: ...

Many organizations have made substantial progress on solving the year 2000 computer problem while many others lag perilously behind. With the year 2000 deadline looming ever closer, this article examines several key issues including: the nature of the year 2000 problem itself, its potential to do harm, the progress that organizations have made to date on this issue, and factors that have worked...