prerequisite for embrace of islam is acceptance of faith principles such as monotheism, prophecy, existence in the hereafter and in the shiite religion background, faith to two other principles, justice and pontificate. therefore, knowledge and certainty are criterion and imitative acceptance of these principles is not correct. for believer human, islam has determined practical programs that na...

This study examines the relation between life events and the adoption of wills among older adults using the 1996 and 2000 surveys of the Heath and Retirement Study. The results suggest that the adoption of wills and trusts is associated with four life events (i.e., becoming a widow, being diagnosed with cancer, retiring, and having a positive change in assets). Older adults experiencing these e...

Background: Benevolent marketing is one of the new and ethical strategies of marketing businesses to create special value for the customer, according to which a direct relationship between selling the product and helping the business to a charity or charity is defined and promoted to fulfill responsibility. Becomes corporate social. The main purpose of this article is to identify and rank benev...

The marketing profession is being challenged to assess and communicate the value created by its actions on shareholder value. These demands create a need to translate marketing resource allocations and their performance consequences into financial and firm value effects. The objective of this paper is to integrate the existing knowledge on the impact of marketing on firm value. The authors firs...

Most large firms operating in consumer markets own and market more than one brand (i.e., they have a brand portfolio). Although firms make corporate-level strategic decisions regarding their brand portfolio, little is known about whether and how a firm’s brand portfolio strategy is linked to its business performance. Using data from the American Customer Satisfaction Index and other secondary s...

Intelligent methods are widely applied in business, economical, financial, marketing and security aspects of e-commerce. The visitor is a vital element of eCommerce. Visitors’ sources, data mining methods, types and application of intelligent methods in eCommerce are overviewed in this article. Neural networks application in traffic statistics analysis and marketing strategies development is pr...

BACKGROUND Indonesian banking industry has experienced up and down as can be seen after Pakto '88, in which the number of new banks grew rapidly, but after the 1997-1998 financial crisis, a lot of banks were liquidated due to the deteriorating financial condition and violation of the precautionary principles by bank management. The purpose of this research is to determine and analyze the effect...

The modern marketing-oriented concept is the outcome of different philosophies which prevailed, from time to time in the marketing management domain. In the present marketing-oriented stage, which ultimately results in customer-orientation, companies give importance to customers’needs and wants. However, there are still few firms who emphasise on selling products irrespective of the fact that w...

Interest and questions about the quality of beef are on the rise due to heightened awareness about the marketing of beef, from procurement and processing to consumer acceptance. Belatedly, producers are now beginning to receive information about the quality of the beef they produce. Consolidations among beef marketers have resulted in better communication between marketers and producers on carc...