نتایج جستجو برای: marketing planning
تعداد نتایج: 250909 فیلتر نتایج به سال:
In this paper, we show that the planning and decision-support capabilities of the MPC (Manufacturing Planning and Control) system, which forms the core of any ERP (Enterprise Resource Planning) package, may be substantively enhanced by including a Decision Support Module (DSM) as an add-on at the midterm planning level. This DSM, called Advanced Resource Planning (ARP), serves as parameter sett...
demand is assumed constant in the classical economic order quantity (eoq) model. however, in the real world, the demand is dependent on many factors such as the selling price, warranty of product and marketing effort. in addition pricing and ordering quantity decisions are interdependent for a seller when demand for the product is price sensitive in the inventory models. these types of models a...
Marketing is under increased pressure to demonstrate its economic value to the firm. The challenge is exacerbated by the fact that marketing uses attitudinal (e.g. brand awareness), behavioral (e.g. brand loyalty) and financial (e.g. sales revenue) performance metrics, which, unfortunately, do not correlate highly with each other. Thus marketing initiatives could be viewed as successful by one ...
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