Previous work by the author has focused on examining the limitations of the marketing concept and its associated frameworks, processes and prescriptions focusing on a planned, strategic, linear, lower risk future for the firm. Emerging research has shown that such frameworks are now dated, despite being continually taught at business schools. Recent research at the interface between Marketing a...

The paper reviews the criticism on the 4Ps Marketing Mix framework and the popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the f...

Electronic word-of-mouth systems (EWOMS) facilitate electronic commerce tremendously. Although adequate consumption information supply is critical for these systems and to some extent for electronic commerce to succeed, there is a lack of investigations on information provision as current studies related to EWOMS mainly concentrate on the consequences of the deployment of the systems. We do not...

This paper presents a profit-oriented shift scheduling approach for inbound contact centers. The focus is on systems in which multiple agent classes with different qualifications serve multiple customer classes with different needs. We assume that customers are impatient, abandon if they have to wait, and that they may retry. A discrete-time modeling approach is used to capture the dynamics of ...

Covid-19 has been gigantically effective in human lives since 2019 and it is continuing to shake every hemisphere of living systems. Marketing world one the areas where corona virus hit its hammer harder almost everywhere across globe. Alongside this, buyers’ personal behavioral patterns also got changed because concerning direction. The huge worldwide emergency lets us know likenesses with cha...

Choice models in marketing and economics are generally derived without specifying the underlying cognitive process of decision making. This approach has been successfully used to predict choice behavior. However, it has not much to say about such aspects of decision making as deliberation, attention, conflict, and cognitive limitations and how these influence choices. In contrast, sequential sa...

Since financial services companies have worked hard to reduce reliance on paper in back-office processes, the biggest opportunities now lie in streamlining front-office processes such as marketing, customer service, lending and customer on-boarding. “Unlike back-office functions,” the report states, “these processes directly impact the customer experience, and therefore have the dual benefit of...