The authors show how ethnography can provide multiple strategically important perspectives on behaviors of interest to marketing researchers. They first discuss the goals and four essential characteristics of ethnographic interpretation. Then they review the particular contributions to interpretation of several kinds of ethnographic observation and interview data. Next they discuss how interpre...

We study plasmonic waveguides with dielectric cores and hyperbolic multilayer claddings. The proposed design provides better performance in terms of propagation length and mode confinement in comparison to conventional designs, such as metal-insulator-metal and insulator-metal-insulator plasmonic waveguides. We show that the proposed structures support long-range surface plasmon modes, which ex...

X-ray diffraction measurements were performed on Co?Pt1-?/Pd, Co/Pd, Co/Fe, and Co/W multilayer samples with different structures, such as Co?Pt1-? alloy layer composition ?, bilayer thickness, and number of bilayers. Multilayer samples were made by magnetron sputtering in a chamber with multi-parallel guns and a position controllable substrate. Co?Pt1-? alloy layers were deposited by cosputter...