This paper seeks to explore how a profound consumer understanding may influence the early stages of a new product development (NPD) process. The issue is examined through a qualitative single case study combined with a literature review. The case study shows how the NPD process is structured and executed in a Swedish furniture company as well as the role consumer insight plays in that process. ...

A stricter merger control policy increases the expectation of future price competition. In response, firms increase product differentiation to sustain higher prices. Failing to account for such policy-variant prices may lead to overestimation of the increase in consumer surplus due to the stricter merger policy, rendering the policy analysis subject to the Lucas Critique. D 2004 Elsevier B.V. A...

With a sample of new technology ventures in China, we investigated the contingent effect of strategic decision comprehensiveness on new product performance and product quality. The relationship between strategic decision comprehensiveness and new product performance was negatively moderated by technology uncertainty but positively moderated by demand uncertainty. The effect of decision comprehe...

TAMPERE UNIVERSITY OF TECHNOLOGY Master’s Degree Program in Material Science AZHAR IQBAL, MUHAMMAD: Virtual Product Development and Management Opportunities in Fashion Industry. Master of Science Thesis, 85 pages, 2 Appendix pages November 2013 Major: Fiber, Textile and Fashion Engineering Examiner: Professor Heikki Mattila

With the demand for electronic products and desktop access in the past 5-8 years, information providers have had to reorganize their operations to manage and produce digital versions of their publications. They have had to develop new formats and new interfaces while also refocusing business plans to establish new pricing models and collaborative partnerships. Managing these types of fundamenta...