The aim of this paper is to integrate the concept of co-creation of value with digital ecosystems and propose the impact of this integration on aspects of firm performance. The focus of the paper is on platforms that exist within digital ecosystems and the consumer-firm interaction under co-creation of value. Digital ecosystems are divided into four types of platform ecosystems based on the und...

Purpose: The purpose of this paper is to examine if, and how, investments in IT at different levels can create new product development (NPD) capabilities in terms of IT leveraging competence in NPD and NPD effectiveness. The paper also investigates how Iranian small businesses (SBs) can achieve desired marketing performance through developing these capabilities. Design/methodology/approach: The...

The role of team and organizational factors affecting new product quality and their interactions as moderating the effects are examined. Results from a domestic study suggest that new product quality is positively affected by information capability in the team and quality orientation in the firm; in contrast, it is negatively related to the innovativeness of the new product as seen by the firm ...

Rapid time-to-market for new products has been recognized as a critical capability for manufacturers aiming to succeed in an arena of time-based competition . This paper summarizes findings from seven case studies on the management of the time in development projects . Challenges to achieving rapid time-to-market are identified, and directions for future research on product development projects...

Under a turbulently changing and highly competitive market, discovery of a chance is always significant for many companies to launch new and creative products or services in time, fulfilling consumers demands for occupying more market share. Many available methods on market research for designing new products are more focused on the analysis process, so that product designers run short of ideas...

Although in many organisations projects are run according to a standard procedure many projects run out of time and budget, don’t achieve the required quality standards, or don’t even finish at all. This is especially the case for large and complex projects with large differences between the parties involved. Although there is much knowledge and experience on what the causes are of sub-optimal ...

Co-development processes are an instrument used in several industries to gain a competitive advantage and to reduce development costs. An overview of the literature is given with the identification of a gap in current literature: the patterns of supplier participation in new product development. The main goal of this article is to seek possible ways of controlling the supplier integration proce...

We combine detailed survey data on firms’ organizational practices with information technology (IT) investment measures to test the hypothesis that in addition to decentralization, external focus is another important determinant of returns to IT investment. We argue that IT-intensive firms characterized by decentralization are able to more effectively process and respond to information from the...

Case study on improving quality management of W company’s new product development project includes the analysis of the current situation within the quality management of W company’s new product development project (current situation and identify existing problems), improvement study (analysis the cause of existing problems and design the improvement scheme) and implementation. Through monitorin...