Nostalgia is generally defined as a longing for the past, and from marketing perspective it can be described an emotion that drives purchase behaviors of consumers. Companies have started to make use element nostalgia in their strategies more frequently order successful than competitors today’s intensely competitive market. The aim study examine effect proneness on ad-evoked nostalgia, attitude...

Disillusionment arises when life experiences strongly discredited positive assumptions or deeply help beliefs. Under these conditions, people feel lost, confused, and disconnected from their social environments. Ultimately, disillusioned individuals struggle to maintain meaning inhabit a state of existential concern. However, the past can provide solace as refuge connection. Indeed, nostalgic r...

Recent research suggests that emotions are a central motivation for radical right voting. One emotion has gained particular interest is nostalgia: Radical politicians use nostalgic rhetoric, and feeling associated with support. However, while nostalgia widely frequently experienced, previous work differentiates personal contents of (e.g., childhood) from group-based traditions) only the latter ...

Nostalgia can be triggered not only by personal recollections but also exposure to narratives or images evoking desirable pasts, more less fictional, and inducing feelings of longing for them. We analyze the institutional semiotic machinery involved in cultural construction nostalgia Poland its role generating sentiments that predispose people support populist—particularly right-wing populist—i...

romantic literary school at the beginning of its existence was considered as a clearly visible renewal in feeling and thinking both. this literary school was a revolution against the restrictions established by classical literary schools. in fact, romantic is one of the literal branches that formed first in europe, and then in the nineteenth century came into arabic literature, and arabic liter...

Nostalgia is an emotion that confers psychological benefits. The literature has neglected romantic nostalgia—that is, nostalgia specifically for past experiences shared with one’s partner—and its potential advantages relationships. We examined in one correlational study, two experiments, and daily diary study ( N = 638). Romantic was positively associated greater relationship commitment, satisf...

Socially anxious individuals struggle with establishing and maintaining social relationships. We hypothesized that, when socially anxious, people often turn to nostalgia, which alleviates the interpersonal competence deficits that accompany anxiety. tested supported this hypothesis in six studies ( N = 1,858), three preregistered. In cross-sectional Study 1, higher (compared lower) anxiety more...