The purpose of this study is to understand the antecedents consumer compulsive buying behavior. This carried out using variable hedonistic shopping experience, emotional behavior, and heavy social networking predict buying. quantitative approach in 125 students Widyatama University. data collected survey method by distributing questionnaires through online platforms respondents. then processed ...

Purpose Buying behavior has been significantly altered by technological developments as a result of the rise Internet. Online buying is also inextricably linked to electronic payment systems, such credit cards. This paper investigates how credit-card systems and online shopping increases compulsive female male consumers. Design/methodology/approach In current study, authors tested influence car...

This research consists of three studies that offer an in depth analysis of the impact of e-commerce web site design. The first study examines online consumer behavior – does online consumer behavior follow the process model of purchasing?, can we observe the various motivations for online shopping (e.g., directed buying, hedonic browsing, search and deliberation vs. knowledge building)?, how ar...

This research paper investigates the impulse buying behaviour of online consumers as against offline consumers. The paper also explores the impact of demographic variables on the impulse buying behaviour of consumers. The research is focused on a well-designed questionnaire based on 500 respondents from the urban areas of Punjab, Haryana, New Delhi and Chandigarh. Data analysis has been done th...

As a new kind of consumption mode, the online group buying is familiar to consumers and many consumers adopt this new consumption mode. We can conclude online consumption as one of the electronic commerce. Electronic commerce is known as utilization of computer technique, network technique and telecommunication technique to achieve the entire electronic commerce (business transactions) process ...

With an increase in the potential to allocate financial online advertising spending, managers are facing a sophisticated decision and allocation process. We developed a binary logit model with a Bayesian mixture approach to address consumers’ buying decision processes and to account for the effects of multiple online advertising channels. By analyzing data from a medium-sized online mail order ...

We have a large database consisting of user proole information together with behavioral patterns. We introduce the concept of proole association rules, which discusses the problem of relating consumer buying behavior to behavioral information. We investigate the problem of online mining of proole association rules in this large database. We show how to use multidimensional indexing structures i...

There is a tremendous growth of online group-buying (OGB) in recent years. Under the intensive market competition, customer’s revisit behavior is essential for OGB websites to survive. Drawing upon the shopping value perspective, this paper identifies the unique features of OGB and investigates the impacts of these features on customer shopping value and revisit behaviors. A theoretical model w...