the purpose of this study is to develop a brand equity model for isfahan as a tourism destination. the statistical population of this study consists of the inbound tourists who have traveled to isfahan in november 2013. a sample of 200 tourists has been selected from this population. a self-administrated questionnaire has been used for collecting the research data. in order to analyze the resea...

The authors examined the mediating role of perceived organizational support in the relationship between mentoring support received and work attitudes. Perceived organizational support partly mediated the relationship between specific types of mentoring support and job satisfaction and affective organizational commitment. Specifically, sponsorship, exposure and visibility, and role-modeling appe...

The Web impacts every facet of business and also impacts the individual. This study seeks to determine what role trust plays in the impact the Web has on the individual by testing a model with satisfaction, usability, trust and ease of use as direct effects on perceived individual impact. The model also includes trust as a moderator between usability and perceived individual impact and between ...

background: considering the importance and prevalence of obesity and the desire to lose weight, especially among women, this study intended to investigate the relationship between body mass index, body satisfaction, and weight control behavior among women employees in isfahan. methods: an analytical cross‑sectional study was conducted among 408 women who were selected by stratified random sampl...

The central contribution of the study is the development of a DSS success model explores the effects of the quality features of DSS systems, including system quality, information quality, accompanied with perceived ease of use and perceived usefulness on decision support satisfaction and DSS net benefits. A detailed questionnaire was developed to measure the relationship between the aforementio...

Research shows that implicit motives influence social relationships. However, little is known about their role in fatherhood and, particularly, how men experience their paternal role. Therefore, this study examined the association of implicit motives and fathers' perceived constraint due to fatherhood. Furthermore, we explored their relation to fathers' life satisfaction. Participants were fath...

This paper examines the shifting role of perceived value and satisfaction in the formation of loyalty over the duration of a relationship life cycle. Drawing on a sample of online shoppers in Taiwan, the results show that the association between loyalty intention and shopping experiences conforms to an S-shaped growth curve. Customers’ intentions to stay with a website appear to be influenced b...

Due to the rapid development of social media and mobile technologies, more and more users access social media via mobile devices. Existing research focuses on user satisfaction with either social networking services or mobile applications. Perceived benefits, such as perceived usefulness and perceived enjoyment, are important antecedents of user satisfaction with mobile applications in general....