Acknowledging and understanding the role that information may play in affecting consumer assessment of eco-marketed products is a key step in improving the effectiveness of eco-labeling initiatives. Consumers who hold preferences for environmentally preferred products may be unable to express their preferences for such goods under current eco-information campaigns. The emerging use of eco-label...

Website localization is important for companies to do business in the international market. This paper-in-progress explores website localization strategies and their effects. Drawing from social identity paradigm, we develop two website localization strategies: Similarity strategy (leveraging similarities with local people to positively influence consumer attitude towards foreign companies’ web...

Understanding consumer psychological characteristics and their impact on consumer behavior is an important foundation for business marketing strategies. Self-perceived age has a great impact on older consumers' behavior. This article defines the gray market in China, investigates the factors that affect the differences between older consumers' self-perceived age and life age, and analyzes the i...

Many people have made suggestions about what is the "best" approach to consumer protection regulation. However, Professor Whitford thinks that there has not been enough thought given to the relative effectiveness of these suggested approaches. In his article Professor Whitford analyzes the effectiveness of various approaches for consumer protection regulation of one particular consumer transact...

Creating and maintaining customer loyalty are strategic requirements for modern business. In the current competitive context, product quality, and brand experience are crucial in building and maintaining customer loyalty. Consumer loyalty, which may be classified into cognitive loyalty and affective loyalty, is related to customers' quality perception. Cue utilization theory distinguishes two d...

With the tremendous growth of self-service technologies (SSTs) in many industries, SSTs in the context of service provision are recognized as more effective and important technologies to minimize investment costs and maximizes service quality. By means of reviewing and integrating literature in several fields, the present paper attempted to provide an understanding of this relationship in terms...

Despite the increase in consumer-driven interventions for homeless and mentally ill individuals, there is little evidence that these programs enhance psychological outcomes. This study followed 197 homeless and mentally ill adults who were randomized into one of two conditions: a consumer-driven "Housing First" program or "treatment as usual" requiring psychiatric treatment and sobriety before ...

Dynamic ticket pricing (DTP), a new revenue management (RM) strategy in sport, has grown in popularity in response to the demand-based ticket resale market. Previous research has examined the relationship between the primary and secondary ticket market and determinants of price in a DTP environment. However, research has not focused on consumer perceptions of DTP or resale prices. The purpose o...

Despite the phenomenal growth of Internet users, the penetration rate of Internet shopping remains low. Previous works suggesting that the lack of trust is the major impediment stops consumers from building exchange relationships with Internet vendors. In this study, we synthesize the three theoretical perspectives of trust and perceived risk theory to develop an integrative model of consumer t...

PURPOSE Side effects and side-effect risk information can be provided using written medicine information. However, challenges exist in effectively communicating this information to consumers. This study aimed to explore broad consumer profiles relevant to ramipril and clopidogrel side-effect risk information interpretation. METHODS Three focus groups were conducted (n=18 consumers) exploring ...