This study explains how effective advertising marketing is in three print media Mandailing Natal. Several such as the Waspada Daily, representatives of Natal bureau and Mohganews, stated that impact Covid 19 outbreak on effectiveness advertisements mentioned above. On other hand, Madina Post revealed pandemic had little served through column its media. uses principles a qualitative approach, us...

by YOUNGSHIM BAEK (Under the Direction of Jooyoung Kim) ABSTRACT The purpose of this study is to investigate the persuasive effects of metaphors in print advertising on consumer attitudes toward advertisements and brands, under different product condition that vary in the level of involvement (high vs. low) and the basic consumption type of product (utilitarian vs. hedonic). The results suggest...

This paper argues that “quasi-experimental data” provide a valid and relatively low-cost approach toward developing empirical generalizations (EGs). These data are obtained from studies in which some key variables have been controlled in the design. These EGs are described as normative statements, i.e., “evidence-based principles.” Using data from 240 pairs of print advertisements from five edi...

Aim: to explore the means of artistic and graphic design advertisements in periodicals late nineteenth – early twentieth century. Methodology. The historical, analytical, iconographic methods have been used research; formal, figurative-stylistic, comparative analysis for analyzing samples advertisements. Results. "Kyiv Calendar" 1989 Zemsky Calendar reference book 1911" is presented work terms ...

Advertisement has long been used as a tool for informing and attracting audiences in different ways. This study aims at investigating the linguistic tools of advertisement in Persian on the basis of Halliday’s systemic-functional grammar theory. The data of this study were gathered from written and verbal commercial advertisements which were recorded and rewritten in order to investigate verbal...

Since Mitchell and Olson (1981) highlighted the major influence of the attitude towards the ad (Aad) for advertising effectiveness, emotional responses in advertising have received increasing attention. Since then, numerous authors have found that ad evaluations were debilitated by negative affect and stimulated by positive affect, and that liking an ad could lead to developing a positive attit...

Involvement in creating antialcohol advertisements generates enthusiasm among adolescents; however, little is known about the messages adolescents develop for these activities. In this article, we present a content analysis of 72 print alcohol counteradvertisements created by high school (age 14-17 years old) and college (18-25 years old) students. The posters were content analyzed for poster m...

Introduction In his infl uential account of the genealogy of new media, Lev Manovich has taught us to understand the age of digital cinema, at least in part, as a rehabilitation of traditions of animation that once stood at the forefront of moving image spectacles before the consolidation of narrative cinema. Although long marginalized as fi lm’s ‘bastard relative’, a children’s art of the ‘gra...

Direct-to-consumer advertising (DTCA) is ubiquitous in media outlets, but little is known about the ways in which consumers' values, needs, beliefs, and biases influence the perceived meaning and value of DTCA. This article aims to identify the taxonomy of readership categories that reflect the complexity of how health care consumers interact with DTCA, with particular focus on individuals' per...