Objective - This study aims to extend the brand personality concept by applying this organization, i.e., university. Methodology/Technique – A questionnaire was designed based on Aaker (1997)’s 5 dimensions of scale collect data. 400 Thai undergraduate students Kasetsart University Chalermphrakiat Sakon Nakhon Province Campus participated in study. Participants were first informed description a...

BACKGROUND Personality traits are major effective factors on student's learning, educational achievements and employer's job satisfaction. Metacognitive characteristics such as personality are only changeable up to 30% in the best educational condition. Therefore, students should be evaluated for such characteristics including their personality compatibility with their major. The present study ...

In recent years, functional magnetic resonance imaging (fMRI) has been widely used in studies that explored the personality-brain association. Researches on personality neuroscience have the potential to provide personality psychology with explanatory models-that is, why people differ from each other rather than how they differ from each other (DeYoung and Gray, 2009). As one of the most import...

This article presents a series of studies on narcissism, a personality syndrome receiving increasing theoretical and practical attention. Four empirical studies were carried out to (a) identify narcissistic acts in everyday life, (b) identify the acts subsumed by dispositions that are seen as central components of narcissism, (c) identify which acts and which dispositions are most and least cen...