One of the key concepts in the research on political attitudes is attitude strength. Strong attitudes are durable and impactful, while weak attitudes are fluctuating and inconsequential. Recently, the Causal Attitude Network (CAN) model was proposed as a comprehensive measurement model of attitudes. In this model, attitudes are conceptualized as networks of causally connected evaluative reactio...

The uniquely human emotion of disgust is intimately connected to morality in many, perhaps all, cultures (Rozin, Lowery, Imada, & Haidt, 1999b). We report two studies suggesting that a predisposition to feel disgust (‘‘disgust sensitivity’’) is associated with more conservative political attitudes, especially for issues related to the moral dimension of purity. In the first study, we document a...

A computational model of political attitudes and beliefs is developed that incorporates contemporary psychological theory with well-documented findings from electoral behavior. We compare this model, John Q. Public (JQP), to a Bayesian learning model via computer simulations of observed changes in candidate evaluations over the 2000 presidential campaign. In these simulations, JQP reproduces re...

In this book Eysenck presents a solution to modern social problems, namely that his own particular branch of behaviourist psychology can offer modern civilization a way out of its social dilemmas. Education , psychiatry, sexuality, pornography and political attitudes are considered in turn. Social action, Eysenck argues, should take account of inborn differences of personality and intelligence....

classic political sociology dogmatically considers women politically more conservative than men and accordingly, women’s models of political behaviors are expressed based on their inherent tendencies towards right-wing conservative parties. but new research indicates that in developed countries during 1980’s, women gradually distanced from traditional conservatism and joint democratic groups. i...

Using a novel field experimental design, we rigorously tested the effectiveness of an online banner ad in changing political attitudes. We find that attitudes towards the #blacklivesmatter campaign’s issues were unaffected by a week’s worth of exposure ads. This null result cannot be attributed to small sample sizes or noisy outcome measures: Our experiment was powerful enough to detect even sm...