Generation Z (Gen Z) is widely considered the most eco-conscious generation. Nonetheless, there a dearth of empirical research on this generation’s pro-environmental travel behaviour. To address gap, present aims to investigate interplay values (egoistic, biospheric, altruistic) and ascribed responsibility in driving behaviour Gen through moderating role green consumption values. Data were coll...

Pro-environmental behaviour (PEB) is known to reflect people's social preferences, time preferences and risk preferences. Previous research has tended consider these in isolation, which means they may proxy for omitted ones, leading biased estimates. Moreover, it not considered ambiguity some PEBs conceptually more relevant than Using a survey module from the Global Preference Survey (GPS), we ...