Some people become social psychologists because they want to change the world, and others enter the field because they are captivated by theoretical issues and basic research. The social activist depends on basic research, and the basic researcher often tries to extend theory and research into the real world. The trade-offs between basic and applied research are particularly salient in the area...

Bayesian statistics, a currently controversial viewpoint concerning statistical inference, is based on a definition of probability as a particular measure of the opinions of ideally consistent people. Statistical inference is modification of these opinions in the light of evidence, and Bayes' theorem specifies how such modifications should be made. The tools of Bayesian statistics include the t...

Three philosophical positions on the nature of ethics were examined and contrasted within the context of psychological research: (a) teleology, which involves the balancing of the costs and benefits associated with an action as a means of developing general ethical rules; (b) deontology, which involves the rational adherence to rigid, universal rules that hold irrespective of the situation or c...

As the Internet has changed communication, commerce, and the distribution of information, so too it is changing psychological research. Psychologists can observe new or rare phenomena online and can do research on traditional psychological topics more efficiently, enabling them to expand the scale and scope of their research. Yet these opportunities entail risk both to research quality and to h...

The authors describe various ways that heterosexist bias can occur in scientific research and suggest ways that social and behavioral scientists can avoid it. Heterosexist bias is defined as conceptualizing human experience in strictly heterosexual terms and consequently ignoring, invalidating, or derogating homosexual behaviors and sexual orientation, and lesbian, gay male, and bisexual relati...