We provide an overview of what is known about the impact of direct-to-consumer (DTC) advertising of prescription drugs. Specifically, we explore the historical trends that led to the industry's increasing use of this form of promotion. Then, using the published literature to date, we review the impact of DTC advertising on the consumer, the medical profession, and the health care system. We con...

abstract living today in modern societies is full of advertising messages. this messages in the form of diverse and numerous affect everyday and working life of people. one of the most challenging subjects in the advertising is the representation of women in advertising and commercial promotions a large part of representations in advertisements depict women in their role as cultural stereotypes...

1 Yahoo! Yahoo! First quarter 2003 financial highlights. Sunnyvale, CA: Yahoo!, 2003. 2 Bannan KJ. Search engines’ positive results drive price wars. B to B 2003;88(10 Mar):18-20. 3 Krishnamurthy S. Deciphering the internet advertising puzzle.Marketing Management 2000;9:34-9. 4 Centers for Disease Control and Prevention. Donated television airplay of colorectal cancer education public service a...

Rapidly increasing household Internet penetration underscores the potential for using corporate web sites to communicate with new and existing customers. Via their web sites, retailers may engage in a range of marketing communications, such as advertising, sales promotion, and public relations. Our content analysis of web sites for 152 Fortune 500 goods retailers and service providers showed th...

Price data from comparison sites are easy to obtain from the internet, providing ample opportunities to analyze theories on price dispersion empirically. We propose a generalized analytical model that generates heterogenous mixed pricing strategies. Making seller service ratings public on comparison site leads to price di¤erence because of vertical product di¤erentiation. Furthermore, we show t...

Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent diffusers to evaporate overwhelming fragrances. Such systems named as olfactory technology are becoming a standard interior of commercial locations as well as public places and are more and more gain importance in human-computer interaction. This paper delivers insight int...