We develop a model of reference-dependent preferences and loss aversion where “gain–loss utility” is derived from standard “consumption utility” and the reference point is determined endogenously by the economic environment. We assume that a person’s reference point is her rational expectations held in the recent past about outcomes, which are determined in a personal equilibrium by the require...

BACKGROUND The nutritional value of honey is a factor that encourages the increase of its consumption. The aim of the study was to identify consumers' behaviours and preferences towards honey and their determinants. METHODS Quantitative (PAPI method) survey was carried out in 2015 on a sample of 690 respondents from Mazowieckie, Podkarpackie and Zachodniopomorskie voivodeships. The data analy...

Children are important targets of advertising campaigns from companies. However, children have been found to be particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of consumer policy. Two important aspects have to be considered in this task. First, advertising affects judgments and behaviour not only during ad exposure, but...

Compulsive buying is a form of addictive consumption where consumers purchase goods that they either don’t need or can’t afford. This paper reviews the literature on this problem behavior and summarizes the findings in the following three areas: conceptual definition, reasons “why” consumers engage in this type of addictive consumption, predictors of compulsive shoppers and the correlation with...

Milk plays an important role in the growth and development of children. In Kenya, it is one most produced consumed animal-sourced foods, but often small amounts among children low-income families, especially urban settings. The aim study was to identify household milk purchase consumption patterns milk, with emphasis on young children, as well estimate key determinants such areas leverage incre...

Abstract Second-hand clothing (SHC) benefits society by reducing the wastage of natural resources. Research in purchase second-hand is a debated topic. It not yet clear whether caring for self, community, and nature drives clothing. This study unpacks intervening factors that drive purchases underpinning attitude-intention self-determination theories. The primary purpose to examine direct relat...