In the digital camera market, Sony developed the Memory Stick card, which is only compatible with Sony’s cameras. However, Kodak, Canon, Nikon, and HP all adopted the SD (Secure Digital) memory card. Despite the common practice of multiple standards, there is lack of knowledge on how technological compatibility affects consumer purchase decisions on base products and add-ons at the brand and/or...

In most websites, consumers are allowed to leave reviews on the sellers, but in China, they are allowed to leave both initial and appending reviews. Appending reviews give the reviewers more chance to write or make revisions based on the first review. They also prevent consumers from making purchase decision out of incomplete information. Because it is a new business practice in China, there is...

abstract awareness of consumer reasons during nutrition choice is very important, because this decision directly affect their health. since beef is one of the essential goods in consumer basket of goods of iranian households, exploring of factors that influence consumers purchase decisions and intentions toward imported frozen beefs in east azerbaijan province – tabriz city is the purpose of th...

This study aims to determine the effect of social media marketing and brand awareness purchase decisions through intention. The type research used is explanatory using a quantitative approach. sample 100 respondents who are consumers Kopiria Kartini Samarinda non-probability with purposive sampling technique. Analysis data path analysis. results showed that Social Media Marketing variable had s...

1567-4223/$ see front matter 2011 Elsevier B.V. A doi:10.1016/j.elerap.2011.06.003 ⇑ Corresponding author. Tel.: +82 10 8976 4410. E-mail addresses: [email protected] (H.-W. K (Y. Xu), [email protected] (S. Gupta). 1 Tel.: +86 21 2501 1198. 2 Tel.: +91 788 2291621. 3 There are two types of products: search product experience product (i.e., high touch product) (Klein 19 those where there ...

Consumers that are close to one another in a social network are known to have similar behaviors. The focus of this study is the extent to which such observed similarity is driven by homophily or social influence. Homophily refers to the similarity in product preferences between individuals who are connected. Social influence is the dependence of consumers’ purchase decisions on their communicat...

We develop an integrated model for consumption and purchase decisions in the Rental-by-Mail (RBM) business model, which features closed loop delivery and quota-based subscription pricing. The model captures two distinct types of consumer dynamics: short-term dynamics in consumption decisions, and long-term dynamics in purchase decisions. Applying this model to a unique panel data provided by an...

Software selection research has so far mainly focused on corporations and often assumed a rational evaluation of selection criteria. Research on consumers’ software selection is still scarce. However, findings from outside IS indicate that consumers’ software selection decisions might be biased by the choice alternatives among which software is selected. In an experiment, this study investigate...

Stock market investment decisions of individual investors are positively correlated with stock market investment decisions of their co-workers. This holds even after accounting for plant, zip code, and stock fixed effects. Sorting of unobservably similar individuals to the same workplaces is unlikely to explain our results, as evidenced by the investment behavior of individuals that move betwee...