With the development of society, more and brand spokesmen are used in all kinds advertisements, businesses seek point agreement with consumers’ psychology from advertising benefits spokesmen, use their images to stimulate consumption, spread information, improve awareness, recognition reputation. Nowadays, celebrities have already stepped out TV screen entered business world. They attract consu...

The history of the study of Zen and psychology is divided into four periods based on Kato (1999). The contributions of the psychophysiological study of the body and mind, such as the use of the electroencephalogram during Zen meditation, are described. Key names in this field are K. Sato and Akishige, who organized the project team for the study of Zen and endeavored to give these studies inter...

Rational psychology is the conceptual investigation of psychology by means of the most fit mathematical concepts Several practical benefits should accrue from its recognition SOME PROBLEMS closely associated with t,hose of artificial intelligence and cognitive science seem unduly neglected in light of the possible benefits of their investigation. Thcsc are the problems of investigating theories...

Program accreditation, which serves as a designator of quality based on a review by colleagues external to the institution using standards established by the profession, is playing an increasingly important role in the preparation and credentialing of school psychologists. Doctoral school psychology programs often seek accreditation by the American Psychological Association (APA), which impacts...

Humor is one of the most interesting and puzzling aspects of human behavior. Despite the attention it has received in fields such as philosophy, linguistics, and psychology, there have been only few attempts to create computational models for humor recognition or generation. In this article, we bring empirical evidence that computational approaches can be successfully applied to the task of hum...

We introduce a method for measuring the number and durations of processing stages from the electroencephalographic signal and apply it to the study of associative recognition. Using an extension of past research that combines multivariate pattern analysis with hidden semi-Markov models, the approach identifies on a trial-by-trial basis where brief sinusoidal peaks (called bumps) are added to th...

The optimal viewing position phenomenon discovered by (O'Regan, J. K., Lévy-Schoen, A., Pynte, J., Brugaillère, B. (1984). Convenient fixation location within isolated words of different length and structure. Journal of Experimental Psychology: Human Perception and performance. 10 (2), 250-257) is characterized by a minimization of gaze duration on a word and maximization of word recognition ra...

Humor is one of the most interesting and puzzling aspects of human behavior. Despite the attention it has received in fields such as philosophy, linguistics, and psychology, there have been only few attempts to create computational models for humor recognition or generation. In this paper, we bring empirical evidence that computational approaches can be successfully applied to the task of humor...