During the past decade, the retail banking industry started to face a set of radically new challenges that had an overall negative impact on industry margin and profitability. In response to these challenges, more and more retail banks have focused on increasing the scale of their operations, which has led to a rising importance of mergers and acquisitions (M&A). From a Marketing perspective, M...

The aim of the paper is presentation of hybrid systems application in the support of decision processes including its practical application in such areas of business activity as marketing, production planning, retail banking. The considerations were directed at dynamically growing research area concerning hybrid cognitive architecture.

Association rules are one of the most researched areas of data mining and have recently received much attention from the database community. They have proven to be quite useful in the marketing and retail communities as well as other more diverse fields. In this paper we provide an overview of association rule research.

The purpose of my research is to develop and empirically test a comprehensive theory of retail service design strategies. This theory will focus on the impact of physical channel design strategies on merchandise retailer effectiveness, measured in terms of satisfaction, operating, and long-term market performance. To develop this theory, I draw from a multidisciplinary literature base including...

Systematically and quantitatively determining patterns in consumer flow is an important question in marketing research. Identifying these patterns can facilitate understanding of where and when consumers purchase products and services at physical retail shops. Collecting data on real consumers who shop at retail stores is one of the most challenging and expensive aspects of these studies. This ...

This paper has the purpose of being familiarized with the benefits of the marketing information system in companies that operate in the retail business. A field research was done in a major clothing retailer, by means of a case study that consisted of interviews with two employees of the company, one from the top management and one from the marketing area, based on a semi-structured script , in...

After a series of food safety crises during the 1990s, regulators, producers, and retailers alike are trying to regain consumer confidence by redesigning legislation and quality-assurance programs. These programs focus on process innovation, traceability, and identity preservation of products. This paper reviews current developments in the European food and retail industry. Hypotheses on the li...

In retail industry, it is very important to understand seasonal sales pattern, because this knowledge can assist decision makers in managing inventory and formulating marketing strategies. Self-Organizing Map (SOM) is suitable for extracting and illustrating essential structures because SOM has unsupervised learning and topology preserving properties, and prominent visualization techniques. In ...

Retailing Innovations in a Globalizing Retail Market Environment Werner Reinartz a,∗, Benedict Dellaert b,1, Manfred Krafft c,2, V. Kumar d,3, Rajan Varadarajan e,4 a Department of Retailing and Customer Management, University of Cologne, Albertus-Magnus-Platz 1, 50923 Cologne, Germany b Department of Business Economics, Erasmus University Rotterdam, Postbus 1738, 3000 DR, Rotterdam, The Nether...

The general objective of this study was to evaluate the economics of alternative technologies, systems and methods of fabricating and marketing retail packaged beef. A national beef distribution model (VAL-ADD) was developed and used to compare the economics of various case-ready systems with the conventional system of fabricating beef in the back room of the retail store. The VAL-ADD model ide...