Retail trade has always been an extremely dynamic industry, especially in terms of innovation both products and business models, the application technologies marketing tools, digitalization retail processes rapidity transition to hybrid forms sales. The speed introduction new is increasing, so Ukrainian companies various sizes formats need take into account experience foreign retailers, hyperma...

Retail is the largest private industry in the world which accounts for 8 % GDP. In countries like US, UK, Germany, France major market share is in larger formats of business in terms of retail activities, categories, range, brands, and volumes etc. Indian retail industry is slowly inching its way towards becoming the next boom industry, as retail sector has been getting major attention from the...

Fisherman are a group of people who highly dependent on the fisheries resources in their efforts to fulfill basic needs and be prosper. The outbreak Covid-19 not only threatens people’s lives safety, but also has significant impact economic development both which macro micro weakened. This research aims determine impacts Pandemic Fishing activities, incomes, marketing activities purse seiner. w...

application of relationship marketing tactics can not be successful alone and should consider other factors such as personnel attributes(social afflication ,social recognition, shopping enjoyment, product category involvement)perspective at selection and appraisal. the sample research customers of maxim chain store in tehran what choiced to method sampler chanceful. in this study we examine thr...

RFID in Retail: The Ethical Dilemma The ethical dilemma surrounding RFID technology in the retail space is the threat to consumer’s informational privacy. This threat is threefold: 1) How the personal consumer information collected by RFID will be used, meaning will it be used by the specific retail outlet or be sold to third parties? 2) Will the marketing research data gathered by RFID result ...

We empirically explore the associations between social media usage at home and shopping preferences using survey data. We focus on popular retail firms including brick-and-mortar firms such as Walmart, Target, Nordstrom, and Best Buy, and online retailers, such as Amazon, Walmart, Target, and Best Buy. Social media usage of popular platforms such as Facebook, Twitter, LinkedIn, and Skype are an...

Today with the advent of technology data has expanded to the size of millions of terabytes. For retail industries, customer’s data works as tracks for analysing their buying behaviour. How this data is maintained and used for an effective decision making in retail industry is discussed in this paper. This not only increases profit for companies but also poses a challenge in the field of data mi...

In retail, demographics are currently regarded as the most convenient base for successful personalized marketing. However, signs point to the dormant power of context recognition. While technologies that can sense the environment are advanced, questions such as what to sense and how to adapt context are largely unanswered. In this paper, we analyze the purchase context of a retail outlet and su...