To boost sales performance through marketing and a focus on entrepreneurship, this study developed suggested new fundamental model by adopting variable valued-based selling capability. The was tested 110 respondents who were chosen purposive sampling from shipping business in Surabaya. Four hypotheses using quantitative research methods with Amos 22 as data analysis tool. results showed that th...

Covid-19 pandemic has inflicted tremendous impacts on multiple sectors, including Micro, Small, and Medium Enterprises (Usaha Mikro, Kecil, dan Menengah/UMKM). The government policy to impose Large-Scale Social Restrictions (Pembatasan Sosial Berskala Besar/PSBB) greatly influenced the sustainability of UMKMs. Their products selling, among other, transformed from conventionally direct selling i...

ABSTRACT Today most companies do not sell their goods directly to the final user. Instead many of the tasks which include distribution activities such as transportation and storage, but also marketing activities such as selling and pricing are undertaken by a variety of external intermediaries. The choice and control of these intermediaries we call marketing channel management. Marketing channe...

Digital marketing is the promotion of products and services using internet digital technologies such as computers, mobile phones, websites social media platforms. has been increasingly popular in recent years. Due to restrictions travelling during Covid-19 pandemic people spent more time online than before a situation that caused become key tool hands brands marketers. Customer behavior had evo...

This study aims to test and analyze empirically the effect of influence personal selling, digital marketing, brand image on decision open a Si Mantap Pension Account at Bank Mandiri Taspen. The research methodology used in this is quantitative. data are primary obtained from distributing questionnaires with Likert scale (1-5). population customers who have opened account Taspen, sample 390 peop...

M. Ding et al. (eds.), Innovation and Marketing in the Pharmaceutical Industry, International Series in Quantitative Marketing 20, DOI 10.1007/978-1-4614-7801-0_24, © Springer Science+Business Media New York 2014 Abstract This chapter identifi es a strategy-tactics gap in most previous studies of pharmaceutical marketing, and addresses it by systematically analyzing the marketing strategies use...

The advent of the Internet and e-commerce has brought a new way of marketing and selling many products, including books. The system-wide impacts of this shift in retail methods on cost and the environment are still unclear. While reductions in inventories and returns provide significant environmental savings, some of the major concerns of the new e-commerce business models are the energy and pa...

Advance selling occurs when sellers allow buyers to purchase at a time preceding consumption (Shugan and Xie 2000). Electronic tickets, smart cards, online prepayments, and other technological advances make advance selling possible for many, if not all, service providers. These technologies lower the cost of making complex transactions at a greater distance from the seller’s site. They also giv...

PURPOSE: The purpose of this study was to investigate how salespeople's renqing orientation and self-esteem jointly affect their selling behavior. DESIGN/METHODOLOGY/APPROACH: Data were obtained from a survey of salespeople from 17 pharmaceutical and consumer-goods companies in Taiwan (n = 216). FINDINGS: Salespeople's renqing orientation (i.e., their propensity to adhere to the accepted norm o...