Today, recent business marketing approaches that depend upon market analysis and planning have stimulated the growth of marketing firms that offer sophisticated quantitative market analyses in order to identify an organization’s potential and current customers and their needs. This analysis contrasts educational service provider to enrollment outcomes at two nonprofit higher education instituti...

Journal of Marketing Research Vol. XL (November 2003), 492–497 *Bas Donkers is an assistant professor (e-mail: [email protected]); Philip Hans Franses is Professor of Marketing Research, Econometric Institute (e-mail: [email protected]); and Peter C. Verhoef is an assistant professor (e-mail: [email protected]), Department of Marketing and Organization, Erasmus University, Rotterdam. The aut...

Ever since the 1990s, the role of call centers has been transformed from a cost to be minimized to a crucial element that performs integrated marketing functions. Call centers have become among the most crucial corporate assets to grow customer relationships and firm profits. In this paper, we formulate the traditional operation management decision of call allocations as a customer relationship...

For a service delivery system to produce optimal solutions to service-related business problems, it must be based on an approach that involves many of the traditional functional areas in an organization. Unfortunately, most business school curricula mirror the older traditional organizational structure that dominated businesses throughout most of the twentieth century. This structure typically ...

In recent years, though, the concept of fit has been now in widespread used in strategic management research, it is in its infancy for applying fit concept to service innovation issue. Therefore, drawing on the concept of fit, this present research proposed an innovation service fit model within service innovation, market orientation, marketing strategy, and IT adoption are coexisted. The persp...

Marketing mix simply means placing of the right product or a bundle products services at place reasonable price. For any company to run its business smoothly, it must know every aspect line is in and how use marketing properly attract customers. The industry made up companies which earn income from providing customers called service industry. major players are banking, tourism, transportation, ...