The purpose of this research is to explore the things that influence consumer attitudes in shopping online, as well these on their behavior making online purchases. This was conducted through perspective technology acceptance model (TAM), which based value theory. study uses SEM (structural equation modeling) analysis primary data results a questionnaire has been distributed 289 respondents. sh...

Given the lack of empirical research in explicating luxury cruises and travellers' motivations, present study adds knowledge to industry by examining cruise passengers' profiles reasons for taking a Greece. This offers insights into motivations 456 tourists who travelled Greece delightful experience. The population this consisted passengers disembarked at Port Piraeus after an 8-day Aegean Sea....

The penetration of mobile devices has reshaped consumers’ shopping journeys, drawing the attention both scholars and practitioners. Over last two decades, a rich strand empirical studies across disciplines been conducted on factors underlying behavior. We provide test comprehensive framework for key drivers initial adoption continuance intention to use purchasing. To achieve this goal, we condu...

This study aims to analyze the influence of consumer characteristics (impulse buying tendencies, shopping enjoyment and moods) situational factors (individual situation, website quality, motivational activity by retailers, product attributes) on online impulsive purchases fashion products in past pandemic. The population this were people who live Surakarta Solo Residency with a sample 100 respo...

Technological development essentially transformed the foundation of global businesses. Business operations started to move from traditional advance digitalized practices which gave rise e-commerce business, making online environment more competitive. Despite such changes, there remains a consumer that is not involved in shopping especially developing countries. The spread COVID-19 pandemic has ...

China is currently witnessing a significant surge in the field of live streaming commerce, as it integrates functionalities e-commerce and streaming. The challenge that commerce retailers often face how to effectively retain customers, given consumers have easy access other platforms can easily switch between them. Owing paucity literature on consumers’ repurchase intention, research proposes c...

This study investigates the relationship between five consumer values (i.e., functional, social, hedonic, epistemic, and security) and their impact on the Intention to use Internet as a shopping channel within introductory Qatari online market. A modified version of Sheth et al.’s (1991) perceived value model was tested within an early stage Qatari online market and a questionnaire based survey...

This is the first study to show that enjoyment for high-intensity interval exercise increases with chronic training. Prior acute studies typically report high-intensity interval training (HIT) as being more enjoyable than moderate continuous training (MCT) unless the high-intensity intervals are too strenuous or difficult to complete. It follows that exercise competency may be a critical factor...

Enjoyment is consistently noted as important for engaging audiences in games for health. However, as a term, enjoyment is often used interchangeably with a host of other terms, some of which overlap conceptually. This obscures what does and what does not constitute enjoyment, and in turn slows scientific progress by making the study of enjoyment and the synthesis of enjoyment-related research d...

In the existing literature, studies rarely found in context of mobile shopping incorporate concept flow their research. This study aims to examine and analyze role which three dimensions are chosen, including flowconcentration, flow-control, flow-enjoyment as an intervening variable perceived usefulness purchase intention through Shopee services. The related with is scarce. type this explanator...