Social media analytics (SMA) is a rapidly emerging capability that provides organisations with the ability to analyse and interpret large amounts of online content to determine the attitudes and behaviours of people. The adoption and impact of SMA by businesses is still largely unexplored. In this paper we develop a framework, based on organisational motivation theory and the resourcebased view...

An estimated 55 million to 105 million persons in the United States experience acute gastroenteritis caused by foodborne illness each year, resulting in costs of $2-$4 billion annually. Many persons do not seek treatment, resulting in underreporting of the actual number of cases and cost of the illnesses. To prevent foodborne illness, local health departments nationwide license and inspect rest...

User defined keyword search have limitation in their results and deliverance based on first indications. They face a challenge against social media analysis. Searches based on user defined keyword results in poor quality and consumes more time. All relevant and irrelevant information present in a link becomes difficult for the users to extract. So, ontology is used for effective monitoring anal...

Scholars have argued that online social networks and personalized web search increase ideological segregation. We investigate the impact of these potentially polarizing channels on news consumption by examining web browsing histories for 50,000 U.S.-located users who regularly read online news. We find that individuals indeed exhibit substantially higher segregation when reading articles shared...

BACKGROUND The Internet and social media offer promising ways to improve the reach, efficiency, and effectiveness of recruitment efforts at a reasonable cost, but raise unique ethical dilemmas. We describe how we used social media to recruit cancer patients and family caregivers for a research study, the ethical issues we encountered, and the strategies we developed to address them. OBJECTIVE...

BACKGROUND The peer-led, social media-delivered intervention is an emerging method in sexual health promotion. However, no research has yet investigated its effectiveness as compared with other online channels or in an Asian population. OBJECTIVE The objective of this study is to compare a peer-led, social media-delivered, safer sex intervention with a sexual health website. Both conditions t...

BACKGROUND With the rapid growth of technology and its improved accessibility globally, social media is gaining an increasingly important role in health care. Patients are frequently engaging with social media to access information, share content, and interact with others in online health communities. However, the use of social media as a stakeholder engagement strategy has been minimally explo...

Identifying which website, Facebook page or Linked-in connection could lead to an engagement with a terrorist group is beyond the capabilities of ordinary people. Differentiation of one website from another in terms of cyber threat is a complex problem in terms of separating those that encourage and sponsor radicalization and those that do not. These claims usually exist without evidence, and a...

Seventy-percent of Americans search health information online, half of whom access medical content on social media websites. In spite of this broad usage, the medical community underutilizes social media to distribute preventive health information. This project aimed to highlight the promise of social media for delivering skin cancer prevention messaging by hosting and quantifying the impact of...

The use of internet as an interactive marketing media has captured much attention from managers in their quest for a better relationship with online customers. The belief that serving existing customers are more profitable than acquiring new ones, entailing relationship building effort no longer a choice, but a necessity. This study attempted to uncover the measures of E-CRM program and determi...