Various company ecosystems are gradually changing because of social media and its nearly infinite capacities. As a result, growing companies worldwide using this innovation to streamline their processes. The results previous studies have not been consistent, even though the literature on ”SMEs’ use is still in infancy. During this, little observed data has presented ’ ’technology’s suitability ...

This study examines how Facebook usage affects individual's empathic social skills and life satisfaction. Following the self-presentational theory, the study explores a key component of the Internet paradox-whether Facebook suppresses or enhances users' interpersonal competence (specifically empathic social skills), given their respective personality makeup. Going further, the study assesses th...

Referring to a newly formed word that accommodates the usage of language at particular time, term neologism presents relatively recent or isolated term, word, phrase may undergo process entering everyday usage, but has not been fully accepted into language. They appear be strongly influenced by changes in society, especially culture and technology, recently rapid advancements internet-based com...

This research aims to explain users’ discontinuous usage behavior in social network context. With system features increasing, information flooding and personal network expanding of SNSs, users begin to emerge social network fatigue, and ultimately express discontinuous usage intention. To explain this phenomenon, we develop a research model based on a cognition-affection-conation framework. Thi...

It is technically feasible for mobile social software such as pairing or ‘matchmaking’ systems to introduce people to others and assist information exchange. However, little is known about the social structure of many mobile communities or why they would want such pairing systems. While engaged in other work determining requirements for a mobile travel assistant we saw a potentially useful appl...

The increasing popularity of social media has significantly changed user behavior and companies’ possibilities to engage in personalized advertising (targeted advertising based on user’s personal characteristics and preferences). Accordingly, there is a growing interest in the subject for business and scientific research. While the body of literature about social media grows in general, it surp...

Blogs are a new type of media that have recently become popular users on the World Wide Web and have influence throughout society. The purpose of this study is to examine social motivations influencing intention of blog usage. Based on Technology Acceptance Model and Motivation Theory, This study considered perceived usefulness, perceived ease of use, reputation, reciprocity, enjoyment of helpi...