OF THESIS THE CUES TO BEHAVIOR CHANGE MODEL: INTEGRATION OF THE HEALTH BELIEF MODEL AND THE TRANSTHEORETICAL MODEL Strategic health communication can have a profound effect on interventions designed for changing unhealthy behaviors. Strategic health communication, in the form of cues to action, when combined with the Stages of Change from the Transtheoretical Model and perceived susceptibility,...

In a dynamic system, such as social and economic systems, complex interactions emerge among its members. In that case, their behaviors become adaptive according to changing environment. In this paper, we use the iterated prisoner’s dilemma (IPD) game, which is simple yet capable of dealing with complex problems, to model the dynamic system, and propose strategic coalition to obtain superior ada...

Home health care expenditures were the fastest growing part of Medicare from 2001-2009, despite the implementation of prospective payment. Prior research has shown that home health agencies adopted two specific strategies to take advantage of Medicare policies: provide at least 10 therapy visits to get an enormous marginal payment and recertify patients for additional episodes. We study whether...

Many mathematically gifted adolescents are characterized as being indolent, underachieving and unsuccessful despite their high cognitive ability. This is often due to difficulties with social and emotional development. However, research on social and emotional interactions in gifted adolescents has been limited. The purpose of this study was to observe differences in complex social strategic be...

The evolution of cooperation is a hot and challenging topic in the field of evolutionary game theory. Altruistic behavior, as a particular form of cooperation, has been widely studied by the ultimatum game but not by the dictator game, which provides a more elegant way to identify the altruistic component of behaviors. In this paper, the evolutionary dictator game is applied to model the real m...

This paper discusses the changes in Information Technology (IT) investment philosophy of both private and public sector companies. Based on the available published material in scholarly journals and magazines, our analysis is focused on the USA and the UK. The paper analyzes the past and current behaviors of business investments in technology and the factors that have prompted companies to chan...

When airlines sell the same or similar seats on an air flight at different fares, the demand for any given fare class depends on the demand for the other fare classes. Demand is affected by customer buying behaviors e.g. diversion, strategic customer behavior. Diversion is denoted for situations when customers buy other fare class tickets if the originally requested fare is unavailable. Strateg...

Most learning models assume players are adaptive (i.e. they respond only to their own previous experience and ignore others' payo information) and behavior is not sensitive to the way in which players are matched. Empirical evidence suggests otherwise. In this paper, we extend our adaptive experience-weighted attraction (EWA) learning model to capture sophisticated learning and strategic teachi...

In this paper we introduce a MAS-based methodology for simulating the behavior of large scale systems populated by human individuals with diverse strategies and goals. The great challenge in simulating this kind of systems derives primarily from the need to predict how the different strategic behaviors of the individuals change as a result of changes in system settings, the types of information...

Should a firm favor a weaker or stronger employee in a contest? Despite a widespread emphasis on rewarding the best employees, managers continue to tolerate and even favor poor performers. Contest theory reveals that evenly matched contests are the most intense, which implies that a contest designer can maximize each player’s effort by artificially boosting the underdog’s chances. We apply this...