the main purpose of this applied research is to investigate the factors affecting rural female entrepreneur’s business performance. based on theoretical literature, business performance is affected by several factors such as demographic characteristics, environmental factors, motives, social networks, skills, human capital and social learning. this research has been conducted applying a surveyi...

This study empirically examines the Influence of the Cognitive, Affective, Conative and Action Loyalty states as conceptualized by Oliver (1999) on the Word-of-mouth behavior about retail websites from the customers of the sites. Structural equation model is used to estimate the path coefficients between the loyalty states and the WordofMouthbehavior. Data collected from 511 under graduate and ...

Description Extended Structural Equation Modelling (SEM). Models may be specified with reticular action model (RAM) matrices or paths,linear structural relations (LISREL) matrices or paths, or directly in matrix algebra. To increase modularity, model expectations,fit functions, and optimizers can be easily interchanged. Fit functions include full information maximum likelihood (FIML),maximum li...

Background and Objective: It was hypothesized that within an invasively treated group and within a group that improved in angina pectoris no difference in effect size would occur between prospective and retrospective measures. Furthermore, it was hypothesized that assessment of perceived change at post-test may be invalid because of recall bias and present-state bias. Study Design and Setting: ...

This study examines consumers’ adoption behaviour of digital information products involving network effect and bandwagon effect simultaneously. Smartphone is selected as a typical object. We propose that perceived number of users is the common measurement of both effects. In addition, perceived complementarily is another factor of network effect, and bandwagon effect consists of popularity and ...

Purpose – E-trade, electronic trading appears to offer increased efficiency in business processes, but only a limited number of small firms have adopted the new processes. The purpose of this paper is to try to establish the obstacles, the perceived barriers, to the continuing use of e-trade technologies by small Korean firms. Design/methodology/approach – The literature was employed to develop...

This study examines cross-cultural differences in individual’s privacy concerns and attitudes towards government surveillance as related to e-commerce use for Italy and the United States. We argue that for both cultures the user’s decision to make a purchase is influenced by privacy concerns, perceived need for security provided by the government and the balancing concerns for government intrus...

It has been argued that the promising benefits of Enterprise Systems (ES) implementations are overshadowed by their high failure rate. One of the commonly cited reasons for ES implementation failures is the end-user’s unwillingness to adopt or use systems. Considering that the appropriate management of expectations may play an important role in forming positive behavior toward newly implemented...

In the current era, such changes have occurred in the service sector which it has never experienced throughout its history. These changes have impact either on industry structure or competition nature. So, this study aims to Study effect of site quality on online repurchase intention through satisfaction, trust and commitment of customer. This research is survey research, in terms of methodolog...

This study develops and tests a research model that investigates work engagement as a mediator of the e¤ects of coworker and supervisor support on career satisfaction, service recovery performance, job performance, and creative performance. Data were obtained from frontline hotel employees with a time lag of one month and their immediate supervisors in Cameroon. The relationships were tested us...