The shuttle service in tourism depends on physical accessibility of a destination, on movement within the destination and the transport itself. In today’s world, transport is not just the act of getting to a wanted destination. Moreover, travelling by a certain vehicle can be a tourist attraction, if the transportation means is designed to arouse the feeling of joy and excitement. The purpose o...

Tourism represents one of the most important industries in the global economy. Medical tourism is not a new phenomenon: mankind has traveled to foreign lands to access treatment for many years. Current research in information and communication technology considerably affects the tourism industry by providing innovative tools capable, on the one hand, of supporting tourists in organizing their h...

BACKGROUND Medical tourism involves patients intentionally leaving their home country to access non-emergency health care services abroad. Growth in the popularity of this practice has resulted in a significant amount of attention being given to it from researchers, policy-makers, and the media. Yet, there has been little effort to systematically synthesize what is known about the effects of th...

Introduction: Medical tourism is currently accepted as a developing industry. It describes the act of leaving home for treatment and care abroad. There are several factors that influence choice of destination for patients in medical tourism. Identification of these factors and prioritization according to importance weights could help international healthcare providers develop t...

With a diversity of promotional channels and ever-increasing numbers of participants, the tourism industry in Taiwan faces keen competition. Along with the direct cross-strait flights policy, groups like Eastern Multimedia Group, Tsann Kuen Enterprise Company Limited and Want Want China Times Group have founded travel agencies for the purpose of increasing their market share in the tourism indu...

This study builds on previous research on the impact of tourism advertising and argues that there are a number of likely routes through which tourism advertising influences destination choice. Data were obtained from a survey that examined the impact of Illinois travel advertising and was conducted during the fall of 2001. The results confirm that there are strong linkages among top-of-mind awa...

This paper established a comprehensive model of Delphi-AHP-DEA-FCE to evaluate competitiveness of sports tourism destinations. Research shows that, this model effectively constructed an indicator system for the competitiveness of sports tourism destination, and weights for all indicators were obtained by analysis. Second, the comprehensive model translated fuzzy evaluation into numerical values...

The paper reviews the literature on destination branding, destination image and reasons for revisiting and recommending. The branding of destinations has gained popularity among city in recent years. The current study aims to develop and test a theoretical model of destination branding, which integrates the concepts of the branding and destination image. Specifically, the current study examines...

The starting point of the presented research is theory destination marketing, in which concept branding key element. Destination models include idea visual brand identity, includes logo as a crucial Since 1980s, sustainable development has shaped society and global economy, including tourism. Tourists are increasingly guided by analysis tourist area terms importance nature possibility spending ...

The aim of the paper is to introduce an application of Data Envelopment Analysis (DEA) for benchmarking the efficiency of (tourism) service production processes on the level of tourism destinations. After a brief discussion of the latest benchmarking research studies in tourism, an efficiency model for tourism service processes will be developed (Parasuraman 2002). The latter postulates simulta...