This study aims to empirically investigate the influence of destination image, visitor image congruity, and perceived related health issues on revisit intention role risk as moderators in these relationships. We integrated theory self-congruity protection motivation understand post-pandemic travel behaviour further. Using a moderated regression analysis (MRA), data are collected from 402 studen...

This paper examines the differences in consumers’ risk perception when intending to purchase travel online across Millennials and Baby Boomers. The proposed research model was tested using structural equation modeling. results show that perceived financial risk, privacy, psychological are significant for both Overall found have a stronger negative impact on intention online. Results from this s...

The combination of live-streaming technology and tourism is an important development in the evolution experiences. Research on becoming popular, but empirical studies relationship between live streaming travel intention remain underexplored. aim this article to determine whether has impact intention. This collects 614 questionnaires uses structural equation models (SEMs) test relevant hypothese...

The COVID-19 pandemic has caused severe damage to the global tourism industry. However, there is hope that industry will recover in near future. This study investigates how affected peoples’ traveling intention and provide implications for accelerating recovery of A PLS-SEM analysis 382 samples confirms significant effect risk perception on travel while also highlighting mediating role perceive...

Web design, user experience, and information architecture play an important role in improving consumer trust customer engagement. This study examines whether updated web design of a Portuguese travel agency may increase leads, engagement based on the best practices. The empirical was quantitative approach. To analyse impact new version, Wilcoxon signed rank test applied. results show that versi...

This paper examines the effects of online travel agency (OTA) service experience (via OTA company websites and mobile apps, social media) on customer perceived (utilitarian epistemic) value. The data 404 usable responses from tourists with using OTAs revealed that through apps was only related to utilitarian However, media influenced both epistemic Compared value, value had a larger effect cust...

To develop tourism products and campaigns that will not only help the industry to survive, but also revive sustain it in future, is imperative understand behavioral intentions of leisure travelers during coronavirus disease (COVID-19) pandemic. This study aims explore how Japanese traveler segments are characterized by their attitudes feelings toward domestic travel COVID-19 A market research w...

This study aims at reviewing whether regional and generational differences exist in behavior intention to adopt low-carbon travel modes. Based on 759 questionnaires collected from three cities (Zhenjiang, Suzhou, Shanghai) with different population sizes China, we develop a modified theory of planned (MTPB) model framework integrating transport policies, psychological aspects, personal norms, h...