the aim of this study is to examine the effect of advertising and sales promotions on brand equity creation. regarding the research purpose, this study is applied, and in terms of data collection this study is descriptive-causal based on structural equation modeling. the research tool for data collection was a valid questionnaire and the research population included consumers of samsung brand o...

severity of rivalry in markets and importance of customer’s maintenance for organization enforced them to gain toward creation, keeping and promotion the relationship with customers and according to scholars’ findings; relationship marketing is one of the best ways. the conceptual model which is used in this paper, aims to investigate the effects of relationship marketing value dimensions such ...

<p align="justify">This study aims to analyze the effect of education, training, and promotion costs on level sales at PT Gudang Garam Tbk. The research method used is hypothesis testing using multiple linear regression. data in this financial companies listed stock exchange. analysis results show that training influence but are not significant. This indicated by a significance value 0.61...

CONTEXT Little is known about tobacco promotion activities in low and middle-income countries. Information on tobacco sales, advertisement and promotion in bars, cafes and nightclubs is needed to develop interventions to reduce smoking initiation and relapse, particularly among youths and young adults. OBJECTIVE To evaluate cigarette sales and tobacco advertisement and promotion in bars, cafe...