Word-of-Mouth plays its great important role on the base of social network in affecting consumers’ shopping behaviour. However, it is little known how firms make a self-suitable marketing strategy according to both online and offline WOM effect in their product diffusion. This article investigates a new product diffusion process taking both offline WOM and online WOM effect into consideration. ...

Word of mouth (WOM) affects the buying behavior of information receivers stronger than advertisements. Opinion leaders further affect others in a specific domain through their new information, ideas and opinions. Identification of opinion leaders has become one of the most important tasks in the field of WOM mining. Existing work to find opinion leaders is based mainly on quantitative approache...

During the last few years, charitable crowdfunding has become an increasingly popular method of online fundraising for personal and charitable causes. Many such crowdfunding platforms encourage and facilitate the use of online word of mouth (WOM) through social networks and social media, to spread the word about the crowdfunding campaigns. While online WOM is commonly used to share information ...

Today’s consumers value the knowledge and opinions of others (Lawer and Knox 2006); indeed it is argued that word-of-mouth is replacing traditional mass media in influencing consumer attitudes and brand choice (Urban 2004). Research has suggested that word-ofmouth (WOM) plays an important role in shaping attitudes and behaviours of consumers (Herr et al. 1991). Day (1971) found that WOM was nin...

Online reviews (ORs) are fostering the spread of Word-Of-Mouth in the online environment (e-WOM). The popularity of e-WOM is constantly growing among consumers who use them before buying a product/service. Therefore, it is important for marketers to understand the antecedents of e-WOM. In this paper we have used the elaboration likelihood model to investigate the antecedents of consumers’ adopt...

This research-in-progress paper investigates the relationship among the use of social networking sites (SNSs), users’ social capital and knowledge sharing through digital Word of Mouth (WOM). The rise of SNSs has changed the way people interact and network. SNSs make it possible for users to keep track of their existing relationships and to build new ones. The SNSs have potential to build socia...

Consumers rely on information from others to make purchasing decision, especially in uncertain situations (Mitchell and McGoldrick 1996). Word of mouth (WOM) is an effective way to acquire service evaluation and insightful information from other experienced customers within a short period of time (Mazzarol, et al, 2007) and it can be positive or negative. The intangible and experiential attribu...

Motivated by the fact that social media are continuously gaining in popularity, firms are piloting different approaches of promoting their products and services. However, there is much debate in the academic and business community about the effectiveness of social media as a platform for marketing. Specifically, practitioners are concerned with how Word-of-Mouth (WOM) is spread through these si...

Post adoption behaviours of e-service users are important for e-service providers to increase both their revenues and profits. WOM, as an important post adoption behavior, have not received the attention of IS researchers. The current paper develops a model to investigate the factors influencing individual e-service users’ Word of Mouth (WOM) behavior. Based on 543 useful questionnaires, the re...

How does the Web affect our dependence on different shopping information sources? We compared the perceived importance of four decision sources (self-evaluation, traditional word-of-mouth or WOM, electronic WOM or eWOM, and expert opinion) under three circumstances (one cannot use the Web, one can only use the Web, one can use both) for 6 different types of products (2 search, 2 experience, and...