With the new realities of the digital age, print newspapers are experimenting with different pricing models for their online content. Using NYT’s paywall rollout as a natural experiment, our study finds that a firm’s information pricing policy influences the pattern and effectiveness of online word of mouth (WOM) in social media. Using difference-in-difference-indifferences analysis, we find th...

Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims examine effect of experiential marketing on conservation value, e-WoM (electronic Word Mouth), and mediating customer value relationship between in rural destinations. Hence, a survey was conducted 125 visitors with structured questions used PLS reveal e-Wom, where mediation function. Thus, c...

Social commerce mediated by social media and social network platforms has led to the development of new business models in e-commerce and digitized the consumer decision journey. Social interaction is considered as a prerequisite for successful social commerce since consumers now expect an interactive and social experience while making purchase decisions. Drawing on word of mouth (WOM) and obse...

A Developing Model of Relationship Among Service Quality, Consumer Satisfaction, Loyalty, and Word of Mouth in Islamic Banking. This research aims to develop a measurement tool of service quality in Islamic banking sector, and examine its relationship among satisfaction, word of mouth (WOM), and consumer loyalty. A convenience sampling of 235 respondents collected from seven locations in the Lh...

Literature review revealed the importance of the adoption of marketing Relationship for loyalty and retaining profitable customer (Customer Relationship Management). LPQ satisfaction will reinforce the loyalty and customer brand attachment. Customer will communicate the operator to others. The focus of this study is to examine the relationship between the LPPQ and the WOM recommendations throug...

Consumers now have a variety of shopping information sources online and offline in making purchase decisions. How has the Web changed the perceptions of consumers regarding the relative importance of different shopping information sources? Applying the attribution principle and the least effort principle, the authors hypothesize the relative importance of self-evaluation and three types of reco...

To better understand the competitive dynamics between an early and a later entrant, the present study examines the extent to which word-of-mouth regarding the later entrant and the later entrant’s similarity to the early entrant influences the consumer decision process. The authors hypothesize that the influence of word-of-mouth and similarity depends on the nature of the decision-making task, ...

We propose a model describing the synergetic feedback between word-of-mouth (WoM) and epidemic dynamics controlled by voluntary vaccination. The key feature consists in combining a game-theoretic model for the spread of WoM and a compartmental model describing VSIR disease dynamics in the presence of a program of voluntary vaccination. We evaluate and compare two scenarios for determinants of b...

Word-of-Mouth plays its great important role on the base of social network in affecting consumers’ shopping behaviour. However, it is little known how firms make a self-suitable marketing strategy according to both online and offline WOM effect in their product diffusion. This article investigates a new product diffusion process taking both offline WOM and online WOM effect into consideration. ...

Word of mouth (WOM) affects the buying behavior of information receivers stronger than advertisements. Opinion leaders further affect others in a specific domain through their new information, ideas and opinions. Identification of opinion leaders has become one of the most important tasks in the field of WOM mining. Existing work to find opinion leaders is based mainly on quantitative approache...