نتایج جستجو برای: word of mouth

تعداد نتایج: 21173330  

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه ارومیه - دانشکده ادبیات 1391

this study investigated the effects of three kinds of gloss conditions, that is traditional non-call marginal gloss, audio gloss, and extended audio gloss, on reading comprehension and vocabulary gain of iranian upper- intermediate efl learners. to this end, three experimental and one control groups, each comprising 15 participants, took part in the current study. in order to ensure that the pa...

Journal: :Journal of Advertising Research 2017

Journal: :International Journal of Management Research and Social Science 2021

Journal: :CoverAge: Journal of Strategic Communication 2018

Journal: :IPTEK Journal of Proceedings Series 2017

Journal: :Journal of Economic Behavior & Organization 2018

2017
Nuria Huete-Alcocer

The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior an...

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