Vol. XLIV (February 2007), 142–152 142 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *On Amir is Assistant Professor of Marketing, Rady School of Management, University of California, San Diego (e-mail: [email protected]). Dan Ariely is Luis Alvarez Renta Professor of Management Science, Massachusetts Institute of Technology (e-mail: [email protected]). The au...

Vol. XLIV (May 2007), 200–213 200 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Tuo Wang is Assistant Professor of Marketing, College of Business Administration, Kent State University (e-mail: [email protected]). R. Venkatesh is Associate Professor of Business Administration (e-mail: [email protected]), and Rabikar Chatterjee is Professor of Business ...

Vol. XLIV (February 2007), 84–99 84 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Pierre Chandon is Assistant Professor of Marketing, INSEAD (e-mail: [email protected]). Brian Wansink is John S. Dyson Chair of Marketing and of Nutritional Science, Applied Economics and Management Department, Cornell University (e-mail: [email protected]). The ...

Maggot or Black Soldier Fly (Hermetia illucens) is a source of good quality protein. A household business can produce maggots, so developing and increasing production marketing using digital necessary. It believed that improving performance increase the readiness producers to their maggot production, open new opportunities, empower community's economy. This study aims determine effectiveness wi...

Comparative-effectiveness research (CER) aims to produce actionable evidence regarding the effectiveness and safety of medical products and interventions as they are used outside of controlled research settings. Although CER evidence regarding medications is particularly needed shortly after market approval, key methodological challenges include (i) potential bias due to channeling of patients ...

Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995). This paradigm shift in marketing focuses on acquisition and retention in building and ensuring long-term relations with clients and therefor requires the integration of proper communication principles. A long-...

1 . INTRODUCTION Companies invest millions of dollars every year in various fonns of marketing communications to influence customers and prospects to buy products and services. For example. General Motors spent over $2.8 billion last year to promote its lines of automobiles. Brand managers, senior management, and shareholders therefore have an interest in knowing whether or not their media adve...