Agriculture is different from industry and plays a significant role in the economic development of a nation. India’s prosperity depends upon the agricultural prosperity. There are many kinds of agricultural products produced in India and the marketing of all these farm products generally tends to be a complex process. Agricultural marketing involves many operations and processes through which t...

The article argues the relevance and feasibility of using marketing tools to promote agricultural products. peculiarities promotion complex agro-industrial products related specifics market are determined. Thus, it was found that choice means methods promoting is determined by specific factors depend on type in which company operates (B2C B2B), agriculture (agriculture, manufacturing, processin...