Flowers for a gift are not only goods, but a medium carries a message to maintain social relationship between the sender and the receiver. Some flowers are welcome, and the others are not so, in association with whether the image of the sent flowers which come to the receiver's mind meets the human relationship or not, and is suited for the purpose or not. We developed a system aimed to incorpo...

The objective is to develop a system based on Kansei Engineering to allow preference-based design to be applied to practical product planning and design towards general system goals. Then, in order to execute expert evaluation in this study, we interviewed eleven experts by the EGM to determine the semantic structure of attractiveness from the interviews of experts showing the hierarchy of the ...

In the present unstable and highly competitive global environment, trying to find a way to stay in business and grow is not always simple. With the shift from a 'product-out' to a 'market-in' approach, the demands of today’s consumer for high quality goods and service, has forced producers and service providers to apply quality management practice throughout industry. The purpose of this paper ...

Consumers’ emotion has become imperative in product design. In affective design field, Kansei Engineering (KE) has been recognized as a technology that enables discovery of consumer’s emotion and formulation of guide to design products that win consumers in the competitive market. Albeit powerful technology, there is no rule of thumb in its analysis and interpretation process. KE expertise is r...

Designing preferred products requires knowledge and understanding about the affective values on the consumer. This paper shows a proposition of affective design by subjective-objective co-approach. In the experiment, the layout factors and its values were verified based on Kansei, an affective engineering methodology, which has been developed in Japan in order to design feelings into products. ...

In this paper, we propose a Kansei-oriented system dedicated to image retrieval. By "Kansei"-oriented, it is understood that the user is at the center of a system sensitive to and actively using his/her cognitive abilities as well as his/her sensitivity. The definition of this sensitivity is very difficult to elicit even for the user him/herself and therefore should emerge from his/her interact...