Anuran release vocalizations prevent prolonged amplexus of males by conspecific and heterospecific males, whereas advertisement vocalizations potentially act as a premating isolation mechanism. Selection favouring prompt release during heterospecific amplexus should result in convergent character displacement in release vocalizations. Conversely, selection should produce divergent character dis...

Online video advertising (video-in-video) strategies are typically agnostic to the video content (ex.: advertising on YouTube) and the human viewer’s preferences. How to assess the emotional state and engagement of the viewer to place an advertisement? Where to insert an advertisement based on the content in an advertisement and a specific target video stream? Surely these are relevant question...

With the development of market economy and globalization, advertisement has become more and more important, and meanwhile, it is an indispensable part in people’s daily life. Therefore, the translation of advertisement has attracted a lot of attention of domestic and foreign experts and scholars. A variety of research has been done on it. However, there still exist many problems in the advertis...

A new species of Pseudopaludicola is described from the Cerrado of southeastern Brazil. Pseudopaludicola facureae sp. nov. is diagnosed from the P. pusilla species group by the absence of either T-shaped terminal phalanges or toe tips expanded, and distinguished from almost all recognized taxa currently assigned to Pseudopaludicola (except P. canga, P. giarettai, and P. hyleaustralis) by posses...

Introduction: Adolescence is one of the most important periods of human development. Nutrition plays an important role in health and prevention of disease during this period. Food advertising influences food purchase and food consumption among children and adolescents. Most of these advertisements are about the foods high in fat, salt and sugar. High exposure to these kinds of a...

rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. in advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. this research focuses on rhetorical figures’ function of enhancing audienc...

There are many factors that could have a potential impact on the growth of a firm. In this research, we examined the relationship between the following economic elements: Size of the firm, Research and development expenditure, Advertisement cost, and the growth of Iranian firms of manufacturing industry. For this purpose, four digit ISIC standard data in manufacturing industry sector have been ...

Sharing motivations of viral advertisements by consumers and the impacts of these advertisements on the perceptions for brand will be questioned in this study. Three fundamental questions are answered in the study. These are advertisement watching and sharing motivations of individuals, criteria of liking viral advertisement and the impact of individual attitudes for viral advertisement on bran...