knowledge management strategy is mentioned as one of the most important success factors for implementing knowledge management. the km strategy selection is a complex decision that requires consideration of several factors. for evaluation and selection of an appropriate knowledge management strategy in organizations, many factors must be considered. the identified factors and their impact on kno...

results of different studies demonstrate that the world-class organizations have better performance in encountering challenges of twenty-first century. therefore developing such features is strongly recommended to iranian firms. most of experts believe that to achieve to world-class situation, the most important factor is marketing, and all organizations should assess themselves about world-cla...

This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy, the focal organizational strategy construct of the field, and enumerates a number of foundational premises of marketing strategy. The domain of strategic marketing is viewed as encompassing the study of o...

In the modern era, the program managers and public health professionals need to be well prepared to counter the spectrum of diseases associated with adoption of harmful practices (1). Among the multiple strategies tried with variable range of success, social marketing is a strategy to facilitate acceptance and willingness on the part of the concerned individuals to adopt a particular behavior (...

Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Most on-line sellers, however, do not invest in search engine optimization (SEO) to get higher search-results rankings for their listings, but instead prefer paid placements. They explain that SEO is more expensive than paid placements, produces resul...

The case, through the experience of a recent college graduate thrusted in the decision-making spotlight, describes the attempt by the largest student travel agency in the world – STA Travel – to evaluate whether and how to establish a presence in Second Life. Second Life was a fast emerging Massive Multiplayer Online Role-Playing Game (MMORPG) that was garnering increasing attention from compan...

This research was conducted to provide information on how preserve and market songket woven fabrics so they can be widely spread in various cities abroad. Based the results of conducted, show that there are three strategies preserving fabric Kota Daro 1 Village, namely 1) successive strategies, efforts respect traditional wisdom local cultural values; 2) educational produce social actors who ap...