the recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. the aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. information on 400 customers of the mashhad tabarok company was collected by a questionnai...

This paper studies the expansion of an online brand towards an offline product category through brand extensions and alliances. Specifically, it analyses the effects on the online brand image as a consequence of this expansion, and it analyses them under different conditions of image and fit. An empirical study was conducted to 407 undergraduates in a Spanish University, and data are analyzed t...

The research was aimed at determining the influence of brand awareness in mediating relationship between associations toward buying decision. methods applied were associative descriptive and cluster sampling method by spreading out online questionnaires to 385 students who Oppo users Sukabumi city. technique analyzing data used Structural Equation Modeling (SEM) with help tabulating software IB...

a r t i c l e i n f o Trademarks protecting the brand name and associations are crucial in a brand's strategy, but little is known about the factors that determine a trademark's prolongation. To explain the prolongation of trademarks, the research estimated a multilevel hazard model accounting for trademark characteristics, firm's characteristics, and firm's country of origin national culture. ...

the purpose of this study is to investigate the extent to which brand experience affects brand credit, brand attitude, and customer-based brand equity. by five-point likert scale, the data will be collected through questionnaire filled by 385 students in islamic azad university-firouzkouh branch using samsung, apple, nokia, sony, sony ericsson, and lg cell phones. lisrel is used to test researc...

Attentio Brand Maps (patent pending) automatically measure and visualise the evolution of perceived associations or relatedness between “entities” and “topics”. Entities can be brands, products, organisations, people, etc., while topics can be, for example, events or features. Attentio Brand Maps (ABMs) can be generated for any type of textual data having a temporal aspect (timestamps): blogs, ...

BACKGROUND The percentage of family physicians delivering babies decreased from 46% in 1978 to 32% in 1992. Some family practice leaders predicted that, by the turn of the century, training for family practice obstetrics would focus primarily on those planning to work in remote or rural settings. A 1993 study found three primary factors associated with an increased incidence of future maternity...

Will the family physicians (FP) of the future (including the near future and not just the distant future) be able to include maternity care (OB or obstetrics) in their practices? The title of this editorial, with apologies to William Shakespeare for my literary license, focuses on both a frightening current reality and a very timely study in this issue of the Journal of the American Board of Fa...