1. Perceptions of risk from buying live chickens were moderate, but sickness anxieties did not predict buying or touching habits. 2. Buying was strongly predicted by the erroneous belief that cooking is the best means of protection from avian influenza. Health education groups seeking to increase preventive practices to control possible avian influenza outbreaks need to learn from this.

Group buying is now a popular business mechanism whereby customers are encouraged to bargain together. Today’s group buying usually adopts a fixed group price rather than using a dynamic pricing mechanism and many retailers sell products using both a group buying and a posted price. Therefore, there are usually different shopping channels as the market can be divided into two segments, a group ...

this study attempts to identify and evaluate the factors affecting excessive buying that is of high interests theoretically and practically. at first some scales will be developed based on past researches and existing classifications to represent the logical and conceptual varieties in buying excessively. then, psychometric properties of the scales are tested by analyzing the factors confirming...

Three experiments investigate the emotions that arise from buying or not buying at an unintended purchase opportunity and how they color evaluations of affective advertising appeals that are viewed subsequently. We demonstrate that buying can cause happiness tempered with guilt, while not buying causes pride. Consistent with the felt affect, respondents who had bought at time 1 subsequently pre...

In recent years, several researches conducted in the field of consumer behaviour because of increased importance given to brand management and performance. Technological factors such as the availability of personal computers and internet access, download time and representativeness of pictures and colors of products are the reason for increasing the potential customer .Here Impulse buying plays...

In order to explain the consumer decision process in the fixed pricing group buying (FPGB) context, this study proposed an FPGB decision model from the social perspective. To reflect the social perspective, the proposed FPGB decision model included social factors such as network externalities and subjective norm as triggers for shopping motivations. According to the analysis results, all social...

This research paper investigates the impulse buying behaviour of online consumers as against offline consumers. The paper also explores the impact of demographic variables on the impulse buying behaviour of consumers. The research is focused on a well-designed questionnaire based on 500 respondents from the urban areas of Punjab, Haryana, New Delhi and Chandigarh. Data analysis has been done th...