Corporations have engaged in cause-related marketing (CRM) based on consumer expectations toward ethical and sustainable corporate management. However, it is equally important to understand how do so effectively. The role of cause proximity has been examined as an factor that determines the effectiveness CRM messages. Limited research, however, considered moderating variables context proximity....

the main purpose of this study was to investigate the constrains related to production of flowers and ornamental plants in viewpoint of floriculturists in mahalat county. the statistical population of study consisted of all the floriculturist (n= 420) working in mahalat county a sample of 100 floriculturists was selected by use of cochran formula and random sampling technique. a questionnaire w...

the aim of this paper is to review the presented researches in marketing management in recent years. there is a vital need for a research to show trends and gaps of academic researches among iranian universities. to answer this need, a comprehensive framework that covers marketing management is developed and is validated by experts. secondly, 340 accepted papers which are passed 2 peer reviewpr...