243 words) Purpose—The purpose of this paper is to examine the cultivation effects of television advertising viewing on the perceived affluence in society and the materialistic value orientations among adolescents in urban and rural China. Design/methodology/approach—A survey of 646 adolescents aged 11 to 17 in Guangzhou city and in a rural county of Henan province were conducted in 2006. Const...

because of world population increase and lack of appropriate food production, it is necessary that the developing countries make fundamental changes in their traditional production systems through utilizing new agronomical methods, farm management principles, and proper marketing. this study aimed to analyze factors involved in sugar beet production challenges in harsin city, kermanshah provinc...

Nowadays marketers complain about the lack of correct information or large amount of misinformation. The problem that managers deal with is not shortage of knowledge, but massive information. To overcome this problem, a good marketing information system balances the information users really need and what is feasible to offer. The objective of this study is to investigate the effect of marketing...

Malaysia has successfully applied economic planning to guide the development of the country from an economy of agriculture and mining to a largely industrialised one. Now, with its sights set on attaining the economic level of a fully developed nation by 2020, the planning system must be made even more efficient and focused. It must ensure that every investment made in the country, contribute t...

Palangka Raya City, as one of the provincial capitals in Indonesia, which has an area around 2,400,000 km2, is a strategic city service and distribution hub for industrial, trade, government education sectors. Regional Policy with existence development plan City implementation space all disadvantages its designation resulting pattern urban land types fact not evenly distributed throughout city....

Definier is a product brand that engaged in accessories. The development of this store quite fast because 2020 there have been many orders from outside the city/district. This customers spread information about existence and quality goods sold. research supported by paper aims to help or an overview Website will support promotion marketing world digital era. problems faced According definition,...

The purpose of the study is to investigate influence customer relationship management on eco-friendly marketing, corporate sustainability, marketing and sustainability through marketing. This research uses purposive sampling method in sample selection. used retail companies Makassar City, South Sulawesi. Total Sample 84 respondents. data collection survey with questionnaire. analysis techniques...

City marketing has a strong tradition in Berlin, with two organizations, Berlin Partner and Visit responsible for designing implementing relevant strategies. Sustainability been on off the city agenda, almost exclusively its environmental dimension. In this article, we examine current representations of as “sustainable city” official We look at how sustainability is used instrumentalized to cre...

This study explored the consumers' and vendors' perceptions about Mondia whitei roots, in Kampala city, Uganda; determined the marketing margins and the market flow of the roots in the city; documented demand and supply opportunities as well as challenges to marketing of the roots by the vendors. Seventy vendors and 70 consumers of the roots were administered with semi-structured questionnaires...

This study aims to determine the effect of Experiential Marketing, E-Service Quality, Sales Promotion partially and simultaneously on Customer Satisfaction Gopay Users in Denpasar City. Data collection techniques used a questionnaire. The sample this were 75 respondents users City with purposive sampling method. data analysis technique using multiple linear regression. results indicate that E-s...