consumer behavior is the most important issues in microeconomics. in neoclassical economics it is assumed that in order to reach the goals, human behavior is based on absolute rationality. while, simon criticizes the paradigm assumptions of neoclassic school and introduces the bounded rationality. since, because of uncertainty and lack of access to enough information, human faces with limited c...

introduction: the current study aimed to elucidate the role of preparatory cognitive control in decision making and its neural correlates using functional magnetic resonance imaging (fmri). to this effect, by employing a series of new cognitive tasks, we assessed the role of preparatory cognitive control in monetary (risky) decision making. methods: the participants had to decide between a risk...

Abstract More uncertainty can be obtained when real numbers are extended to intervals. The two new concepts proposed in this work the natural extensions of cognitive interval information and uncertain with numbered values replaced by values. Hence, type some characteristics, structures, degree functions score them analyzed. Two special usages types group decision making show that they have much...

abstract reading is a cognitive activity involving skills, strategies, attentional resources, knowledge resources and their integration. the reader’s role is to decode the written symbols to allow for the recovery of information from long-term memory to construct a plausible interpretation of the writer’s message. various number of reading models have been proposed by researchers among which so...

Information Visualization techniques are built on a context with many factors related to both vision and cognition, making it difficult to draw a clear picture of how data visually turns into comprehension. In the intent of promoting a better picture, here, we survey concepts on vision, cognition, and Information Visualization organized in a theorization named Visual Expression Process. Our the...

Diversity techniques for cognitive radio networks are important since they enable the primary and secondary terminals to efficiently share the spectral resources in the same location simultaneously. In this paper, we investigate a simple, yet powerful, diversity scheme by exploiting the polarimetric dimension. More precisely, we evaluate a scenario where the cognitive terminals use cross-polari...

This paper works towards realization of exosomatic memory for information systems. In exosomatic memory systems, the information spaces of systems will be consistent with the cognitive spaces of their human users. A method for measuring human cognitive space is presented: the paired comparison survey with Principal Components Analysis. A study to measure the cognitive spaces of 16 research part...

This paper briefly reviews the intersections and connections between these two emerging fields of bioinformatics and cognitive informatics through a systems view of emerging pattern, dissipative structure, and evolving cognition of living systems. It is hoped that this brief review encourages further exploration of our understanding of the biological knowledge of cognition, perception, learning...