Technological advances increasingly provide marketers with the opportunity to empower consumers. Consumer empowerment is a positive subjective state evoked by consumer perceptions of increasing control. As a positive state, increasing consumer empowerment should be associated with increasing consumer satisfaction. If such a relationship exists, it may be influenced by a number of contextual var...

This study examines the accuracy and value of three different PV module performance modeling approaches by calibrating selected performance models to outdoor IV data measured on different module technologies. We compare measured and modeled IV characteristics by examining the error distributions and correlations with time varying quantities to assess the accuracy of each model for the modules t...

This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored from the persp...

Still, to an extent, the idea persists that inertial sensors are useful mainly when the end product has a need to detect acceleration and deceleration. True enough from a purely scientific view. Yet, that could be to miss out on many of the expanding uses of MEMS accelerometers and gyroscopes in areas such as medical devices, industrial equipment, consumer electronics, and automotive electronics.

Computer Science has been long viewed as a consumer of mathematics in general, and of logic in particular, with few and minor contributions back. In this article we are challenging this view with the case of the relationship between specification theory and the universal

Background: Consumer ethical behavior has attracted much attention in recent years. However, most empirical research has focused on specific instances of ethical consumer behavior and ignored other ethical behaviors. This means a complete lack of understanding of the lifestyles of ethical consumers. In this article, while referring to the formation of ethical consumption, a full range of ethica...

Consumer trust is widely heralded as an essential element for the success of electronic commerce, yet the concept itself is still clouded in confusion by the numerous definitions and points of view held across multiple disciplines. It is the aim of this paper to synthesise the viewpoints from across the disciplines and bring them together in a multidimensional trust model. It is hoped that in d...

European consumer credit markets are still highly segmented: they differ in credit culture, composition and regulation. The new Consumer Credit Directive is intended to establish a maximal harmonization within member states to further increase integration. But is the Directive in its proposed version an adequate instrument to achieve this goal? To approach this question, the present position pa...

In our society, the Internet becomes more and more indispensable, and the issue of personal information between consumers and businesses is recognised as critically important in building secure and efficient systems over the Internet. With respect to the treatment of personal information, consumers generally want their privacy to be protected, but businesses need reliable personal information a...

The reflection paper states in its introduction that it presents points that need to be considered and debated with the view to reconsider and modify Community legislation concerning residues of veterinary medicinal products. The goal would be to determine new means to balance consumer protection, animal health, welfare and trade requirements concerning residues of pharmacologically active subs...