abstract barberry is one of the most important products of south khorasan province. the objective of this study is analyzing the qualitative factors affecting the price of barberry in this province. survey data from 100 questionnaires using simple random sampling of households in the city of birjand, 1389 has been completed, was extracted. results of the estimating hedonic price model show that...

We aim for a deeper understanding of how the theory green brand extension is effectively used in management practice. Therefore, we conducted three consecutive studies to unfold corporate activities as well consumer perceptions. (1) Employing qualitative content analysis, explore and explicate characteristics 37 extensions. (2) discuss extensions four focus groups categorize facets skepticism. ...

This descriptive-correlational study examined the effect of brand extension on current image in the scope of Tabriz Majid products in the city of Tabriz. The study population comprised consumers of Majid products and fans of Tractorsazi, and the sample size was 380 persons. A simple random sampling method and an infinite population formula were used as well as a five-option Likert questionnaire...

ions. They also presume that consumers carefully calculate the give and get components of value, an assumption that did not hold true for most consumers in the exploratory study. Price as a Quality Indicator Most experimental studies related to quality have focused on price as the key extrinsic quality signal. As suggested in the propositions, price is but one of several potentially useful extr...

a r t i c l e i n f o Keywords: Brand loyalty Individual level collectivist values Perceived value Brand trust Perceived quality China In today's dynamic business environment the success of a firm often depends on its ability to create brand loyalty. While there is a large body of research exploring brand loyalty and its antecedents, little has been done to examine how the relationship between ...

Type font is a visual brand element that has received only limited attention in the marketing literature, despite its important role in brand communication. Type font is used extensively as a brand communication tool in print advertising, in-store displays, product packaging, coupons, and brand logos (Childers & Jass, 2002). Research also suggests that type font influences managerially relevant...

Purpose: The purpose of this research is to examine the relationship between risk perceptions (financial, performance, social, time and privacy risks) and risk reduction strategies (brand loyalty, word of mouth, past experience, money back guarantee, store image, shopping, major brand image, free sample, website reputation, and payment security) in online group buying context. Design/methodolog...

Although the importance of various brand-related stereotypes held by consumers has been acknowledged in marketing literature, their interplay not yet considered. We derive four alternative theoretical models relationships between brand, brand origin and user effects on consumers’ value perceptions. The are subsequently tested two nationally representative samples Germany Serbia, respectively. b...

Current discussions of brand personality refer to a personified brand image, that is, a brand image that can possess any attributes of consumers, rather than brand personality. From a conceptual and methodological critique of the literature, this paper applies the definition of personality to brand personality, and tests the idea using a peer-rating methodology which focuses on each individual’...