Social media platforms are often used by people to express their needs and desires. Such data offer great opportunities to identify users’ consumption intention from user-generated contents, so that better tailored products or services can be recommended. However, there have been few efforts on mining commercial intents from social media contents. In this paper, we investigate the use of social...

The present article is a survey research that intends to explore the social factors affecting social identity. Statistical population consisted of over 551653 youth aged 15-29 living in the city of Esfahan. From among them, 384 persons were selected as sample of the study based on sampling formula using quota sampling method. Research hypotheses were formulated by referring to the theories give...

Research on media effects has documented the media’s infl uence on beliefs and behavior while cross-cultural psychology has documented the effects of the language used in communication on identifi cation with the ingroup and the outgroup. Media usage in the outgroup language should, therefore, affect identifi cation patterns. This research investigates media effects in the acculturation process...

If tobacco advertising and promotion increase cigarette consumption, they are issues for public health policy. Although public health advocates assert that tobacco advertising does increase cigarette consumption, there is a significant empirical literature that finds little or no effect of tobacco advertising on smoking. In this chapter, these empirical studies are examined more closely with se...

The article examines the dynamics of media culture in relation to modern trends and digital consumption cultural educational content Russia. emphasis is placed on demand for books reading everyday Russians (including audio electronic versions Internet resources). Everything that outside space practically does not exist many users — there only what “read”, mastered a format today. literary prefe...