Organizations have increasingly recognized the importance of managing customer relationships, and many organizations are turning to customer relationship management (CRM) to better serve customers and facilitate closer relationships with them. This paper examines the implementation of CRM at the Housing and Development Board (HDB) in Singapore. The CRM architecture (comprising operational CRM, ...

Purpose – This study seeks to extend the resource-based view to the context of customer relationship management. It is intended to develop a measurement model of customer relationship management (CRM) capabilities, and to explore the key antecedents and performance consequences of CRM capabilities. Design/methodology/approach – Questionnaire survey was used to collect data. In order to develop ...

Numerous publications have reported the significant pharmacodynamic activity of Curcumin (CRM) despite low or undetectable levels in plasma. The objective of the present study was to perform a detailed pharmacokinetic evaluation of CRM after the oral administration of a highly bioavailable lipidic formulation of CRM (CRM-LF) in human subjects. Cmax, Tmax and AUC0-¥ were found to be 183.35 ± 37....

Shipping, the World's largest industry, consists of sectors and each sector is approaching the IT revolution in different ways for the achievement of competitive advantages. Today the shipping industry has expanded dramatically and it is in the process of harnessing the advancements of Information Technology in providing added value for the business. Customer Relationship Management (CRM) is a ...

Grade information has been considered in Yuan et al. (2007) wherein they proposed a Quasi-CRM method to incorporate the grade toxicity information in phase I trials. A potential problem with the Quasi-CRM model is that the choice of skeleton may dramatically vary the performance of the CRM model, which results in similar consequences for the Quasi-CRM model. In this paper, we propose a new mode...

Background and Purpose: Social customer relationship management (social CRM) is an emerging concept that integrates traditional CRM and social media in order to provide benefits for organizations and customers. Despite the benefits that social CRM can bring, many organizations are still at the early stage of adoption. To move beyond social marketing and to exploit opportunities offered by sales...

Customer relationship management, often known as CRM and referred to in some circles just CRM, is a strategy that allows businesses the capacity more effectively manage their customers' accounts well interactions those customers have with business. In order for business's be successful, organization must put high value on quality of customer experience. Customers who been loyal specific brand s...

The Pearson correlation coefficient based on the customer relationship clearly illustrate to the product development process. It developed in an association from the customer relationship management process. The CRM should be implemented to the Pearson correlation algorithm. In an existing system is used to implement for a customer association management in an organization process implement for...

Although many companies have spent a great deal of money to adopt CRM (Customer Relationship Management) technologies, many have not seen satisfactory returns on their CRM installations. One of the reasons for such dissatisfaction and low ROI may be the lack of a comprehensive approach to evaluating the impact of CRM technologies, which are very different from traditional cost-cutting and quali...